How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.

Welcome (and welcome back) with life cycle marketing

Posted on Apr 08 2015 by

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?

Rethinking search in the mobile age

Posted on Apr 01 2015 by

Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking search.

Attribution: You don’t have to do it alone! [Infographic]

Posted on Mar 31 2015 by

Adopting data-driven marketing attribution can be challenging. But the good news about attribution: you don’t have to do it alone. Check out this infographic for what to look for in a partner.

Marketing: A primary breeding ground for big data innovation

Posted on Mar 27 2015 by

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.

Contextual marketing: A look at real world (and real time) examples

Posted on Mar 26 2015 by

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.

What’s next? Mobile is no longer the black sheep

Posted on Mar 25 2015 by

In this third post of reflections on the year ahead, we look at how mobile will finally break through as a mainstream channel among cross-channel marketing programs.

Marketing attribution keeps you from ‘flying blind’

Posted on Mar 23 2015 by

Data-driven marketing attribution can keep marketers from ‘flying blind’ with their cross-channel decisions.

Mother’s Day insights to show mom some love

Posted on Mar 20 2015 by

Not all moms are the same. Learn how they differ as well as other key Mother’s Day insights to prepare for mom’s big day!

The customer’s creative experience – and why designers should take note

Posted on Mar 18 2015 by

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.