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The evolution of the customer lifecycle...

To improve consumer interaction, marketers need to take actions to improve data...

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Experian QAS evolves to Experian Data Quality...

Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....

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Modern analytical strategies are revolutionizing marke...

Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing i...

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Data everywhere, but no insight to be found...

As marketers work to become more data-driven, they need to focus on creating meaningful...

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Twas a month before holiday marketing begins…...

As retailers gear up for the holidays, they need to keep data quality in mind....

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Data helps marketers move beyond general stereotypes...

As marketers look to better understand consumers, they need to keep data quality in mind....

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Email list hygiene challenges marketers looking to eng...

Marketers should ensure that they maintain an accurate email database in order to reach subscribers....

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Companies devoting more room in budgets to data-driven...

Data-driven marketing is becoming more popular as the big data revolution continues to take...

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Data accuracy an important consideration for financial...

With mobile platforms expanding in banking, institutions need to consider data quality in this channel....

Read More Data accuracy an important consideration for financial institutions going mobile