Holiday hot sheet – Get to know Hispanic consumers

Posted on Dec 03 2013 by

Hispanic consumers this holiday can mean the difference between a good season and a great one.

The building blocks of customer satisfaction

Posted on Nov 26 2013 by

Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment.

Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.

Trending Now: The wish list

Posted on Nov 22 2013 by

Many brands are taking advantage of holiday wish lists – here are some ideas you can use this season.

EMS on Bloomberg Radio: Bill Tancer discusses hot products, key consumer trends to watch

Posted on Nov 21 2013 by

Bill Tancer joins Bloomberg Radio to discuss what hot product trends mean for retailers and marketers.

Experian QAS evolves to Experian Data Quality

Posted on Nov 21 2013 by

Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider.

Hybrid pricing is the only way to optimize marketing spend

Posted on Nov 20 2013 by

In the new competitive landscape a pricing model based solely on email CPM doesn’t make sense, because it doesn’t align to where the most value is created.

Drive 10X higher email performance with these 6 extreme personalization tips

Posted on Nov 20 2013 by

Key findings from consumer behavioral data that will help you improve your email performance this holiday season and on into 2014.

Ashley Johnston honored as 40 Under 40 Winner for second consecutive year

Posted on Nov 19 2013 by

The annual awards program recognizes companies, talent and initiatives that have influenced and advanced the marketing industry while making an impact on client businesses.

Holiday hot sheet – Tips to improve holiday subject lines

Posted on Nov 15 2013 by

Emails mentioning coupons or free gifts in the subject line have the highest transaction rates so far this season.