Data collection – privacy tradeoff

Posted on May 09 2014 by

First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must […]

Quick – what are the best ways to speed up image loading times?

Posted on May 07 2014 by

Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.

Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.

Intelligently leverage third-party insight for meaningful interactions

Posted on May 01 2014 by

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action.

Tangible steps that companies can take to improve data quality

Posted on Apr 28 2014 by

Information is not valuable to marketers unless it is accurate. Take steps to improve the quality of your data.

New Experian Data Quality BETA program for marketers

Posted on Apr 25 2014 by

Check on the health of your data quality in a new Experian Data Quality BETA program

Break your impression addiction

Posted on Apr 23 2014 by

Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and volume.

Getting the recipe right for holiday 2014

Posted on Apr 22 2014 by

Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season ahead.

Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.