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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

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Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

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Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

Read More Holiday crunch time leads to gift card frenzy
How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Read More How “percent off” deals affected email open rates Thanksgiving weekend
10 gifts for 10 audiences: Holiday gift guide insights...

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

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Thanksgiving unseats Cyber Monday as top online shoppi...

It’s official: Cyber Monday is no longer the top online shopping day of the y...

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