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A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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