Email reactivation series … we want you back!

Posted on Jun 23 2015 by

Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.

Three steps for becoming a better brand storyteller [VIDEO]

Posted on Jun 18 2015 by

Learn how marketers can be better brand storytellers and create meaningful and personalized connections consumers demand.

Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

Four strategies to make the holiday season shine brighter [infographic]

Posted on Jun 12 2015 by

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.

Blazing new trails in measurement science

Posted on Jun 11 2015 by

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.

No more words: The rise of animated GIFs

Posted on Jun 04 2015 by

Facebook just announced they will support animated GIFs creating major opportunities for marketers.

Why senior marketing leaders need to make a single customer view their top priority, right now

Posted on May 29 2015 by

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.

Email and social: Better together, but not one-size-fits-all

Posted on May 27 2015 by

In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix.

Boost performance through competitive benchmarking

Posted on May 27 2015 by

Competitive benchmarking provides insight into what a competitor is doing, what works and what doesn’t.

How not to get fired before next year’s upfronts

Posted on May 21 2015 by

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strategy.