What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Email analytics more popular, effective than ever before

Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics in the upcoming year.

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Does fluctuating holiday email volume send customers the wrong message?

Jan 20 2016 by
Holiday email volume skyrockets, but as soon as they are over most retailers pull back considerably.

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Five keys to driving effective analytics in 2016

Jan 19 2016 by
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Email and mobile highlights from this holiday season

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Trends and performance findings from our research on promotional email and mobile messages from retail brands.

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Leveraging online search for superior consumer profiling and targeting

Jan 08 2016 by
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Top marketing resolutions to kick off 2016

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Holiday crunch time leads to gift card frenzy

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Holiday email engagement opportunities: Christmas Day and Boxing Day

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