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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

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