Latest Posts

How a pet brand beat audio campaign goals by 63% with Experian Curated Deals

Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.

Published: October 15, 2025 by Experian Marketing Services
A deep dive with an Experian partner, Index Exchange

In this Ask the Expert, Experian and Index Exchange share how sell-side decisioning is reshaping programmatic curation.

Published: October 13, 2025 by Experian Marketing Services
How CTV, data collaboration, and AI are changing advertising

At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.

Published: October 5, 2025 by Experian Marketing Services
How Experian’s digital graph improved attribution accuracy for a DSP

Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.

Published: October 1, 2025 by Lucy.Simmonds@experian.com
Santa’s secret weapon? Experian Audiences

Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.

Published: September 26, 2025 by Lucy.Simmonds@experian.com
Brewing clarity: A café guide to AdTech jargon

AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.

Published: September 23, 2025 by Brandon Alford, Group Product Manager
2025 Holiday shopping trends: It’s complicated

Holiday shopping in 2025 feels a lot like a complicated relationship. Here are three complicated truths you need to know.

Published: September 19, 2025 by Fred Cheung, Director, Partnership Sales
How audio finds audiences with Audacy

In our latest Ask the Expert series, Experian and Audacy discuss how audio advertising solves fragmented listening with cross-platform targeting and measurement.

Published: September 12, 2025 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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