Experian Marketing Services takes home three Stevie Awards at the American Business Awards

Posted on Jun 20 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business Awards.

What ‘Battlestar Galactica’ can teach us about geotargeting

Posted on Jun 20 2014 by

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use geodata.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.

They want you to want them: Win your cart abandoners back by showing you care

Posted on Jun 12 2014 by

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out why!

The biggest data quality challenges

Posted on Jun 10 2014 by

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.

Back-to-school shopping continues past August

Posted on Jun 06 2014 by

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC.

The next big thing in e-commerce — predicting customer behavior

Posted on Jun 04 2014 by

Better leverage data to improve marketing personalization and a better customer experience.

The Omni-channel Consumer Bill of Rights

Posted on May 30 2014 by

In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of consumer rights.

Deliverability: key to measuring email marketing success

Posted on May 29 2014 by

Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.

Addressing the impact of data quality in omni-channel marketing

Posted on May 23 2014 by

Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight.