School’s (almost) out for summer! Time to plan back-to-school marketing campaigns

Posted on May 22 2014 by

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year’s strategies.

Navigating the identification landscape

Posted on May 21 2014 by

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.

Hispanics are mobile-dominant. Are your campaigns?

Posted on May 19 2014 by

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.

Fourth of July emails: How to get more bang for your buck

Posted on May 16 2014 by

Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.

Email deliverability issues hurting consumer interaction

Posted on May 14 2014 by

Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.

Ignore the Silicon Valley Twilight Zone

Posted on May 13 2014 by

Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.

Data collection – privacy tradeoff

Posted on May 09 2014 by

First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must […]

Quick – what are the best ways to speed up image loading times?

Posted on May 07 2014 by

Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.

Rise in cord-cutting creates opportunities for marketers

Posted on May 06 2014 by

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.