Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.
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As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.
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Our clients and employees offer their top tips for making the most of Client Summit 2014.
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Learn how to take advantage of the mobile devices that are dominating your customers’ lives.
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Make sure you’re getting the most out of your email marketing investment by following these six steps.
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For members of the Millennial generation, constant change in technology is not only embraced, but expected.
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Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.
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Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
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Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.
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