Holiday hot sheet – Top shopping days of the season
Posted on Dec 13 2013 by Shelley Kessler
Holiday hot sheet – Top searched consumer products
New gaming consoles releasing this season, the Xbox One and PlayStation 4, are among the hottest products for 2013
Moms with young kids use social media 2x more
Moms with young kids are highly active on social media and are a lucrative market for marketers to target.
What Google’s secure search means for marketers
Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their site.
Cross-channel marketing demands better data
Posted on Dec 12 2013 by Erin Haselkorn
As marketers work to better coordinate communications across channels, they need accurate data and insight to make it happen.
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Weekend mailings lead to higher opens, transactions and revenue
Posted on Dec 10 2013 by Shelley Kessler
Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here’s what our analysis shows.
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Holiday Hot Sheet – Peak Week wrap up
Posted on Dec 06 2013 by Shelley Kessler
Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.
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Holiday hot sheet – Get to know Hispanic consumers
Posted on Dec 03 2013 by Heather Dougherty
Hispanic consumers this holiday can mean the difference between a good season and a great one.
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The building blocks of customer satisfaction
Posted on Nov 26 2013 by Michelle Kavalchuk
Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment.
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Holiday hot sheet – Master the art of personalization
Posted on Nov 22 2013 by Shelley Kessler
Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.
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Trending Now: The wish list
Posted on Nov 22 2013 by Elaine Moneyhon
Many brands are taking advantage of holiday wish lists – here are some ideas you can use this season.
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EMS on Bloomberg Radio: Bill Tancer discusses hot products, key consumer trends to watch
Posted on Nov 21 2013 by Suzanne Blackburn
Bill Tancer joins Bloomberg Radio to discuss what hot product trends mean for retailers and marketers.
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