To move from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.
A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.
A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.
Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.
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Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.
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Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since 2011.
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There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.
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A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.
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A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.
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Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook report.
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In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.
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