Email expert Liz Gould provides best practices for integrating remarketing emails into your cross-channel program.
Report shows 11% of smartphone owners are cutting out or less likely to embrace social media
Provides more accurate, scalable and efficient ad targeting and measurement across devices all while maintaining user anonymity and consumer privacy.
A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.
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This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.
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With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices.
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Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.
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Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.
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Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.
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Understanding where your brand lies along Experian’s Marketing Sophistication Curve is key to building a tangible and actionable road map for cross-channel marketing success.
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How Gmail’s new unsubscribe tool can benefit both customers and email marketers.
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Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.
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