Why birthday emails should be a part of every marketer’s program
Posted on Jul 31 2014 by Elaine Yavorcik
Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.
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Mobile marketing: The extraordinary promise of the 5 inch screen
Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
5 tips for back-to-school marketers
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
High-definition customer profiles: A ‘clapperboard’ for marketers
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
Help Experian Marketing Services take home the gold in cross-channel marketing: Vote now!
Posted on Jul 30 2014 by Suzanne Blackburn
Our Cross-Channel Marketing Platform is a contender for the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards in which the general public can vote for their favorite new products and services.
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Last-click attribution is not a hard habit to break
Posted on Jul 22 2014 by Jay Stocki
Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.
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Build a data foundation for personalization
Posted on Jul 21 2014 by Erin Haselkorn
As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.
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Top tips for a successful #EMSSUMMIT experience [Video]
Posted on Jul 18 2014 by Denice Surjan
Our clients and employees offer their top tips for making the most of Client Summit 2014.
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Mobile marketing: The extraordinary promise of the 5 inch screen
Posted on Jul 17 2014 by Kassidy Keller
Learn how to take advantage of the mobile devices that are dominating your customers’ lives.
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Maximize email ROI using this six-step checklist
Posted on Jul 10 2014 by Ali Swerdlow
Make sure you’re getting the most out of your email marketing investment by following these six steps.
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Millennials and technology: The natural order of things
Posted on Jul 07 2014 by Katie Oakes
For members of the Millennial generation, constant change in technology is not only embraced, but expected.
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The dark side of email deliverability
Posted on Jul 02 2014 by Bridgette Darling
Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.
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