Holiday marketing begins in October

Posted on Oct 01 2015 by

Discover important trends and insights in our holiday marketing calendar, along with three things you can do in October to prepare for the holiday season.

Steph McMahon of WWE talks innovation in media and marketing [Video]

Posted on Sep 30 2015 by

Watch Steph McMahon, Chief Brand Officer of WWE, as she shares the importance of listening to fans, giving back, and reaching fans where they are.

Yael Cohen of Fuck Cancer drives authentic conversation [Video]

Posted on Sep 28 2015 by

Yael Cohen, Founder and CEO of Fuck Cancer, shares her secrets to success at the 2015 Client Summit. Watch the full presentation and interview.

Women’s World Cup champions at #EMSSUMMIT [Video]

Posted on Sep 25 2015 by

Watch World Cup champions Carli Lloyd, Megan Rapinoe and Jill Ellis of the USWNT as they discuss perseverance, teamwork and the future of soccer.

Build your mobile list for increased engagement

Posted on Sep 23 2015 by

For one brand, mobile messaging yielded 10 times the transaction rate and 3 times the revenue per message of email. See 5 ways to build your mobile list.

Four tips for generating audience-centric content [Video]

Posted on Sep 16 2015 by

Watch this short video for essential tips for creating audience-centric content that speaks the language of the consumer.

Erik Wahl inspires #EMSSUMMIT marketers [Video]

Posted on Sep 15 2015 by

Watch Erik Wahl’s exciting and memorable keynote from the 2015 Client Summit, which includes speed-painting, crayons, audience participation and more.

Entering the kinetic email age

Posted on Sep 14 2015 by

Kinetic email is the latest buzz term among email designers. In this blog post, we explore what it means and when it makes sense for your brand.

Female CMOs: Women that drive marketing leadership [Video]

Posted on Sep 11 2015 by

This video panel features 5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.

Halloween treats for those who know the trick

Posted on Sep 10 2015 by

The last three days of the 2014 Halloween season actually claimed 36 percent of email volume and generated over 58 percent of the Halloween email revenue.