Learn about the the people behind the popular Internet of Things trend
For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.
Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.
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The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?
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Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.
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That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.
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On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.
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Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy
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Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.
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In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.
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Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.
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