#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS

Posted on Aug 26 2014 by

The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.

To find insight, marketers need to improve data collection and linkage

Posted on Aug 26 2014 by

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight.

#TrendingNow – Getting extra creative with email engagement

Posted on Aug 25 2014 by

A look into the standout emails hitting the inbox from August 10-22, 2014.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Zappos, GameStop and Comedy Central discuss the power of data at #EMSSUMMIT

Posted on Aug 20 2014 by

These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage them.

The responsive design/mobile-friendly debate: A designer’s take

Posted on Aug 19 2014 by

Learn the pros and cons of mobile-friendly and responsive design methods for mobile optimization.

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Why data is the missing piece of your marketing puzzle

Posted on Aug 18 2014 by

While marketers are looking to focus on new possibilities around customization and the customer experience, many have problems with gathering needed intelligence from their data assets.

#EMSSUMMIT opening highlights the effectiveness of authentic storytelling

Posted on Aug 14 2014 by

What marketers need to do to keep their brands relevant.