Meet today’s 5 distinct mom segments
Posted on Jan 29 2015 by Amanda Brief
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.
Comments Off
Meet today’s 5 distinct mom segments
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.
Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)
Learn about the the people behind the popular Internet of Things trend
4 lessons on leadership from today’s leading female marketers
For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.
Trending Now: Top 6 Juno-inspired emails
Posted on Jan 28 2015 by Elaine Yavorcik
How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.
Comments Off
Join @ExperianMkt and @Ad_Truth for #DPD15 chat on Twitter
Posted on Jan 27 2015 by Suzanne Blackburn
Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.
Comments Off
3 reasons to make mobile your priority
Posted on Jan 27 2015 by Emma Yousif
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.
Comments Off
The equitable exchange – why personalization is our duty
Posted on Jan 22 2015 by Katie Oakes
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.
Comments Off
Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)
Posted on Jan 15 2015 by Alex Schumacher
The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?
Comments Off
5 must-have lessons from the 2014 holiday season
Posted on Jan 14 2015 by Amanda Brief
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.
Comments Off
#HolidayHotSheet: Top email transaction days in 2014
Posted on Jan 09 2015 by Amanda Brief
That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.
Comments Off
Email takes the lead as the holiday season comes to a close
Posted on Jan 06 2015 by Emma Yousif
On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.
Comments Off