Marketing Forward Blog -

Win back-to-school season by understanding how parents...

Marketing across channels August 15, 2017 by Mindy Pankoke

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching for the best deals on back-to-school items, including clothes, electronics...

Need to reach the summertime traveler? Tap into social...

Understanding your customer July 21, 2017 by Mindy Pankoke

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

[Podcast] Addressable TV = Opportunity for Marketers...

Featured July 18, 2017 by Experian Marketing Services

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...