Where’s Dana? Fix your data and make your marketing more personal

Posted on Oct 10 2014 by

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization.

Ask the analyst: Are consumers really cutting the cord?

Posted on Oct 08 2014 by

John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video Analysis.

Big Data privacy and compliance questions answered

Posted on Oct 06 2014 by

Privacy expert, Alex Krylov, answers the most frequently asked questions about Big Data privacy and compliance affecting cross-channel marketers today.

The big bout part II: When to use system text vs. images in digital marketing

Posted on Oct 03 2014 by

Our creative experts go the distance in part II of how words stack up against images in digital marketing.

The big bout part I: System text vs. images

Posted on Oct 02 2014 by

Our creative experts weigh in: How words vs images in email match up.

#TrendingNow: ’Twas the week before holiday emails began…

Posted on Sep 29 2014 by

A quick look at how brands are sneaking holiday references into the inbox among fall and Halloween themes.

Organizational structure is a hurdle on the track to cross-channel marketing success

Posted on Sep 23 2014 by

If cross-channel marketing programs are a part of your plan, it’s important to understand the challenges that lie ahead in order to be prepared to overcome them and achieve the success you’re after.

Taking a look at the road to cross-channel maturity

Posted on Sep 18 2014 by

A look into the 3 key inhibitors brands face with cross-channel marketing based on the recently released commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services.

An MVP can score programmatic payback

Posted on Sep 16 2014 by

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product.

Experian Marketing Services’ cross-channel marketing platform is recognized with two awards at The American Business Awards

Posted on Sep 15 2014 by

Global cross-channel marketing platform receives 2014 People’s Choice Stevie® Award for Favorite New Products and bronze Stevie® for Best New CRM product.