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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

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Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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Verizon to close email service: 5 steps to keep valuab...

Five recommendations for marketers to consider about Verizon's email service...

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The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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Tricky triggers: Understanding shopping cart abandonme...

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

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“PII” is dead, or rethinking privacy in a digital univ...

Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...

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Finding your baseline for better Holiday email analyti...

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

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Kinetic email provides much – needed boost to ma...

Boost your marketing campaigns using kinetic email to develop interactive and dynamic content and increase unique and click-to-open click...

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2017: Why content is the queen of eCommerce...

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

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