The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

Know your Valentine

Posted on Feb 14 2014 by

Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s Day.

Data growth’s profound impact on marketing success

Posted on Feb 13 2014 by

Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.

How to engage viewers of the Winter Olympics

Posted on Feb 10 2014 by

Insights on how viewers of the Winter Olympics engage with various platforms for content.

Data-driven marketing requires data quality

Posted on Feb 10 2014 by

With 93 percent of marketers finding data essential to marketing success, data quality needs to become a strategic priority.

Email marketing wins the gold [Infographic]

Posted on Feb 07 2014 by

According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, […]

Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy

Posted on Feb 07 2014 by

Your privacy policy is a one-stop shop for consumers. Until the industry develops a better privacy education infrastructure, your privacy policy is still the go-to place for all privacy information.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.