Maximize email ROI using this six-step checklist

Posted on Jul 10 2014 by

Make sure you’re getting the most out of your email marketing investment by following these six steps.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.

Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.

Marketers plagued by big data, technology and organizational structure

Posted on Jun 25 2014 by

How can marketers overcome obstacles on their path to marketing Nirvana?

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

Are you focused on performance or intelligence?

Posted on Jun 23 2014 by

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles.

Experian Marketing Services takes home three Stevie Awards at the American Business Awards

Posted on Jun 20 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business Awards.