Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are [...]
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.
Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers [...]
Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.
Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device preferences.
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.
What marketers need in order to lay the groundwork for success in their online advertising campaigns.
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and [...]
