Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Developing a mobile app? Don’t forget about SMS

May 03 2016 by
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

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Using addressable advertising to supercharge campaigns

Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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Personalized marketing: Beyond the first name

Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.

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Data visualization: Show, don’t tell!

Apr 14 2016 by
As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!

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A data-driven driven approach to win back lost customers

Apr 12 2016 by
Marketers need to examine their current re-engagement strategy to win back lost customers.

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PCH shifts to a customer-centric marketing model

Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their business.

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Time to change the channel to Addressable TV

Apr 04 2016 by
For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way to do that.

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Customer loyalty is built around exceptional experiences, every time

Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.

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Three cross-channel marketing plays: Identify, know, engage

Mar 22 2016 by
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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