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Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

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Q&A with a DMN 40 Under 40 Honoree: Natalie Trava...

During 40 under 40 awards, Natalie Travaglione was recognized among 40 marketers under the age of 40 for their efforts in reshaping the marketing......

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Spamhaus and email bombing marketing update...

Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

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How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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