The shift toward cross device marketing

Posted on Dec 19 2014 by

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.

#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift card…

Posted on Dec 19 2014 by

In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

Opportunities through the rise of smart devices

Posted on Dec 17 2014 by

The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today.

Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by

We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.

4 lessons on leadership from today’s leading female marketers

Posted on Dec 11 2014 by

For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.

Five rules to better leverage online reviews

Posted on Dec 09 2014 by

Learn how businesses can leverage online reviews to their advantage, especially during the critical holiday season.

The state of Black Friday

Posted on Dec 05 2014 by

Bill Tancer, general manager of global research for Experian Marketing Services, appeared on CNN Live Thanksgiving day, to answer the question, “Is Black Friday dying?”

Black Friday, Cyber Monday deliver – peak holiday season has begun

Posted on Dec 05 2014 by

Peak holiday season is here. The biggest shopping days of the year just passed and they did not disappoint!

Ready. Set. Shop! 2014 hot holiday products

Posted on Dec 04 2014 by

While there was definitely some movement among the hot holiday products in our top 20 list, the top three remained completely unchanged.