We need to fix the ad tech talent drought

Posted on Mar 05 2015 by

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent drought.

Experian Marketing Services recognized for innovation by The Relevancy Group

Posted on Mar 04 2015 by

For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.

Code enforcement part 1: Our detectives uncover common HTML coding issues

Posted on Mar 02 2015 by

Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

It’s primetime for streaming video, but which device? [Video]

Posted on Feb 25 2015 by

This short video provides a look at video viewing habits across platforms.

Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

The 2014 holiday season proved successful for marketers but was profit left on the table?

Posted on Feb 20 2015 by

Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since 2011.

What’s next? Cross-channel silos will break down in 2015

Posted on Feb 19 2015 by

There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by

A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.