Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.
How to optimally allocate marketing spend across online/offline channels.
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.
Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...]
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.
