All roads lead to social

Posted on Mar 28 2014 by

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Changing the status quo in 2014

Posted on Mar 24 2014 by

2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top customers is not only table stakes but imperative to success.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

African Americans look to advertising more than friends to stay on top of the latest trends

Posted on Mar 19 2014 by

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

Make your emails ring with a “tap 2 call” button

Posted on Mar 17 2014 by

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.

The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by

I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect.

How to execute a database centralization project

Posted on Mar 12 2014 by

Consolidate your database to improve marketing results and better understand your customers.

Scruff is in as men shave less

Posted on Mar 11 2014 by

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the mid-70s.

The sixth annual Digital Marketer Report launches next week

Posted on Mar 06 2014 by

A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.