The Power of Email Intelligence in Modern Fraud Detection #FraudFrontlines
Welcome to “Fraud Frontlines,” a special series within the DataTalk™ podcast, hosted by Kathleen Peters, exploring the latest trends in identity and fraud prevention.
In this episode, Kathleen Peters, Chief Innovation Officer for Experian Identity and Fraud, is joined by Diarmuid Thoma, VP of Fraud & Data Strategy at AtData, a part of Experian. Together, they explore Experian’s acquisition of AtData and how real-time email intelligence is enhancing identity and fraud capabilities, a crucial digital identity signal in the AI era.
Diarmuid shares his extensive experience in fraud prevention and the evolution of AtData, emphasizing the unique role of email as a persistent digital anchor. He explains how email intelligence provides critical insights, helping to distinguish legitimate users from fraudulent ones, and reducing friction for trusted interactions. The conversation also highlights the transformative potential of integrating email intelligence with other signals, such as behavioral analytics and device data.
Looking ahead, Kathleen and Diarmuid express excitement about the future of email intelligence and its role in agentic commerce. They emphasize the importance of trusted identity markers and real-time signals in combating sophisticated, AI-driven fraud. As the industry evolves, collaboration and innovation are essential to building a secure, trustworthy ecosystem for digital transactions.
Join us for this engaging conversation to learn about how Experian and AtData are helping shape the future of identity and fraud prevention.
On DataTalk™, we talk about important data and analytics topics with data science leaders from around the world. You can subscribe to the DataTalk™ podcast on iTunes, Google Podcast, iHeartRadio, Stitcher, Spotify and YouTube.
Here are video highlights from this conversation:
- Real-Time Email Intelligence in Fraud Detection
- The Rise of AI in Fraud Prevention
- Strategies for Modernizing Fraud Prevention
- Consumer Email Hygiene and Digital Identity
You can also catch the full video conversation with Diarmuid Thoma here.
About Diarmuid Thoma
Diarmuid Thoma is VP of Fraud & Data Strategy at AtData, where he leads the development of enterprise fraud models and the productization of email-based intelligence to reduce risk and preserve revenue. Over a career spanning more than two decades, he has designed fraud prevention programs for major technology and security firms, including Facebook, Symantec, Hewlett-Packard and TransUnion. His in-depth knowledge of the global fraud prevention market and its context within regional compliance has accelerated AtData’s solutions. He is a regular industry speaker on topics including email intelligence, the application of digital trust signals, and balancing fraud controls with customer experience.