Trust begins with knowing who you’re doing business with. In financial services, trust depends on identity verification, protecting people and institutions from fraud while enabling seamless digital experiences.
Experian has been named a Leader in the IDC MarketScape: Worldwide Identity Verification in Financial Services 2025 Vendor Assessment (doc #US52985325, September 2025). We believe this recognition reflects years of innovation in data, analytics, and AI to make digital trust simpler and more secure.
Rethinking Verification for a Digital World
Identity verification has evolved beyond static data checks. Today, it means interpreting signals across systems in real time. Financial institutions must prevent fraud without slowing legitimate customers, and Experian’s Ascend Platform™ helps strike that balance. It unites diverse data sources with intelligent analytics and decisioning tools so organizations can confidently verify identities.
“We’re constantly listening to clients and evolving our capabilities, integrating AI, behavioral analytics, and new approaches like ‘know your agent’ to stay ahead of emerging risks,” said Keith Little, President of Experian Software Solutions.
From Data to Confidence
Experian was recognized for the following strengths:
- Access to a broad and diverse range of proprietary identity and credit data sources enables multilayered verification across different financial services use cases.
- The platform incorporates risk-based authentication, progressive onboarding, and behavioral analytics that enable fraud detection with reduced friction.
- NeuroID integration expands capabilities in behavioral monitoring, including detection of fraud rings and bot behavior during digital onboarding.
“Experian demonstrates strength in identity verification by combining broad data assets with scalable workflows,” said Sam Abadir, Research Director for IDC Financial Insights. “This offers financial institutions both the consistency required for compliance and fraud prevention, and the dynamism needed to adapt to evolving customer expectations.”
Building the Future of Digital Trust
The landscape of identity verification is constantly shifting as regulations tighten and fraud tactics evolve. We lead by transforming vast data into actionable intelligence that protects people, strengthens businesses, and fosters trust.
Experian’s identity verification offering is tackling the challenges of today, but equally important is our commitment to staying ahead of what’s next.
To learn more. click here: Financial Services 2025 Vendor Assessment.
