
Experian’s groundbreaking agentic AI-powered tool, Experian Assistant, has earned the prestigious 2025 FinTech Breakthrough Award for Analytics Innovation. This recognition comes on the heels of the product solution winning the BIG Innovation Award. These awards underscore Experian’s commitment to pushing the boundaries of innovation by helping our customers achieve success.
24/7 Data Expert
Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance.
The impact is transformative: Experian Assistant cuts model-development timelines from months to just days—and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence.
Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market.
Driving Results
While tailored for financial services, Experian Assistant’s capabilities extend across industries. Customers can leverage it for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction.
Commitment to Customers
Experian received this prestigious award that recognizes those “who are dedicated to reshaping the FinTech industry through innovative technologies.” This accolade continues to build Experian Assistant’s position as a game-changing solution for Experian’s customers in financial services and beyond.
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I’m often asked what drives innovation at a company like ours. People might expect the answer to be technology, data or artificial intelligence. While there’s no question these things matter, I believe innovation often starts with something much simpler: listening. Several years ago, our clients came to us expressing frustration. As verification became increasingly important across mortgage lending, tenant screening, financial services and employment screening, they felt constrained by legacy solutions and limited trustworthy alternatives and wanted our help. We also saw this as an opportunity to help broaden financial access for consumers by creating a more modern, complete picture of their financial health. We recognized the road ahead would not be easy, but few things worth pursuing are. In 2021, we responded to this market demand by launching Experian Verify, designed from day one to give the industry a secure, automated alternative to verify income and employment in real time. Today, that journey reaches an important new milestone as we announce a new integration with Workday, the enterprise AI platform for HR, finance and IT. By partnering with Workday, we’re significantly expanding the real-time income and employment information that can be accessed through Experian Verify™. The integration comes as we continue to expand the Experian Verify network through a combination of payroll provider integrations and employer-direct connections, with a path to more than 80 million records, representing over half of U.S. payroll employees.[1] Why does this matter? There are moments when speed and simplicity matter more than others. Right now, across mortgage lending, tenant screening, financial services and employment screening, organizations continue to navigate affordability challenges, evolving market conditions and increasing pressure to deliver faster, more efficient experiences for consumers. At the same time, behind every verification request is a person trying to move forward. Buying a home. Financing a car. Leasing an apartment. Starting a new job. Every request for documentation or manual verification process creates friction during some of life’s biggest financial moments. By expanding access to real-time income and employment data, millions more consumers can move through these moments with less paperwork, faster decisions and a better overall experience. Not only that, when verified income and employment information is available instantly, businesses can reduce reliance on manual verification processes that often require additional documentation, slow down HR teams and delay approvals. Ultimately, it means the system can move better, faster and smarter. For everyone. Created a more connected verification ecosystem This collaboration with Workday also shows what’s possible when organizations are willing to challenge conventions and work together to solve problems in new ways. By integrating with Experian Verify, Workday customers will gain greater choice and flexibility in how they fulfill employment and income verification requests. There is tremendous opportunity to continue expanding access to trusted verification data to simplify experiences for consumers and businesses and create even more choice across our industry. Workday’s commitment to helping create a more connected verification ecosystem is something I deeply admire, and I hope this milestone encourages others across our industry to think similarly. Meaningful progress happens when organizations listen, challenge conventions and build together. As we said when we launched Experian Verify, we entered this space with a long-term commitment to employers and the broader verification ecosystem. We knew meaningful change wouldn’t happen overnight. We’ve made significant progress, and while the journey is far from over, each milestone reinforces our commitment to building partnerships that expand choice, improve access, and deliver greater innovation to the market. To learn more about our new integration with Workday please visit: https://www.experianplc.com/newsroom/workday [1] According to the U.S. Bureau of Labor Statistics, total nonfarm payroll employment was approximately 159.1 million in August 2026: https://www.bls.gov/news.release/empsit.t17.htm
When consumers apply for credit, lenders want to make the most informed decision possible. And consumers want to know they’re being considered based on a more complete financial picture that reflects where they are today. Credit data is foundational to lending decisions, providing a proven view of how consumers have managed credit over time. But we know credit data doesn’t tell the full story for everyone, and millions of consumers face challenges accessing credit. According to recent research from the Federal Reserve Bank of New York[1], nearly one in five consumers lacks access to mainstream credit or has damaged credit. Our own research shows 60% of consumers who’ve previously been denied credit or received less favorable terms than expected believe the outcome would’ve been different if lenders had considered their recent income and banking activity alongside their credit history.[2] Consumer-permissioned cash flow data can complement credit information with a more current view of income, expenses and financial activity. These insights can help businesses better understand consumers and approve up to 30% more applicants on average – without adjusting their risk tolerance. But what about before a consumer applies for a financial product? Cash flow insights can create value at many points across the consumer journey, including helping people find financial products that fit their needs and financial circumstances. Putting cash flow insights to work earlier in the journey We have direct relationships with more than 90 million members who come to Experian for tools and resources to help improve their financial health. As part of that experience, our members have access to Experian Marketplace, a leading consumer comparison-shopping platform for credit cards[3], personal loans[4] and auto insurance[5]. Now, we’re bringing cash flow insights directly into that experience. With our Marketplace platform Activate, we’re bringing together credit data, advanced analytics, AI and consumer-permissioned financial information to help create more personalized offer matching so consumers can receive more offers they are qualified for that could meet their needs. For consumers who choose to connect their bank accounts, participating lenders can incorporate our Cashflow Attributes into decisions alongside traditional credit information. This can help lenders identify consumers who may be a good fit for their products while helping consumers discover offers that better reflect where they are today. This is an important step in how we think about the potential of cash flow data. Its value doesn’t begin and end with underwriting decisions. From helping consumers find relevant financial products to giving lenders additional information to make more informed decisions, cash flow insights can help create a more connected experience. And Experian is uniquely positioned to bring those pieces together. Millions of consumers trust us to help them understand and improve their financial health, while businesses rely on our data, analytics and technology to make important decisions every day. Connecting those two sides of the financial ecosystem gives us an opportunity to put cash flow insights to work in ways that can benefit both. Building what’s next At Experian, we’re continuing to invest in ways to make cash flow insights more actionable for businesses and more valuable for consumers. That includes expanding how we use consumer-permissioned data, developing new cash flow capabilities and finding more ways to bring these insights into the experiences where financial decisions are being made. Ultimately, this is about helping businesses see more of the consumer and helping consumers get recognized for more of their financial story. As we continue to expand where and how cash flow insights are used, we see significant opportunity to create more informed decisions for businesses and more relevant experiences for consumers. [1] https://www.newyorkfed.org/medialibrary/media/images/v5/library/community-development/household-financial-stability/2026/the-market-for-credit-building-demand-product-characteristics-and-consumer-uses [2] Methodology: Experian commissioned Atomik Research to conduct an online survey of 2,000 adults age 18+ in the United States. The margin of error for the overall sample is +/- 2.2 percentage points with a confidence level of 95 percent. Fieldwork took place between July 16 and July 21, 2026. [3] Results will vary. Based on FICO® Score 8 model. Offers and approvals not guaranteed. Eligibility requirements and terms apply. Application is subject to a credit check, which may impact your credit scores. Offers not available in all states. See experian.com for details. [4] Results will vary. Based on FICO® Score 8 model. Offers and approval not guaranteed. Eligibility requirements and terms apply. Application is subject to a credit check which may impact your credit scores. Offers not available in all states. Marketplace Licenses and Disclosures. [5] Results will vary and some may not see savings.
As financial institutions continue to expand their use of artificial intelligence across lending and risk operations, strong model governance has become just as important as building the models themselves. We are therefore proud to be recognized by Chartis Research as the winner in the Model Risk Management Environment category in its STORM Quantitative Analytics50 2026 report. This recognition highlights our commitment to helping financial institutions accelerate AI innovation while strengthening transparency, accountability and regulatory compliance. According to Vijay Mehta, Chief AI Officer at Experian, governing AI with the same level of rigor used to build it is becoming increasingly important as organizations move AI into production. “Financial institutions need to scale AI without sacrificing transparency, accountability or regulatory compliance,” said Mehta. “Our vision is to provide an integrated agentic platform that enables organizations to operationalize trusted AI with confidence, helping them move from building models to deploying trusted AI at enterprise scale.” The recognition reflects our approach to model risk management through the Experian Ascend Platform™, which helps organizations govern analytical and AI models from development through deployment and ongoing monitoring. The platform brings together trusted data, feature engineering, model operations, decision-making and risk analytics with such capabilities as model registry, automated validation, explainability, fairness testing, drift detection and audit-ready documentation. Together, these capabilities help organizations adopt AI while maintaining transparency, traceability and regulatory oversight. The recognition comes as AI adoption continues to grow across financial services. According to Experian research, 60% of respondents say they are moving toward architectures that enable AI agents and systems to work seamlessly across tools and data sources, while 86% say transparency in analytics and insights is highly valuable for improving decision-making. Chartis also recognized the strength of the Experian Ascend Platform™. “Experian’s strong showing in our STORM Quantitative Analytics50 ranking, and its Model Risk Management Environment solution award, reflect the strength of Ascend, its advanced analytics development and management environment,” said Sid Dash, Chief Researcher at Chartis. As organizations move from AI experimentation to enterprise scale, this recognition reinforces Experian’s continued investment in helping financial institutions build trusted AI with the governance, transparency and oversight needed to make confident analytical decisions.