Experian’s groundbreaking agentic AI-powered tool, Experian Assistant, has earned the prestigious 2025 FinTech Breakthrough Award for Analytics Innovation. This recognition comes on the heels of the product solution winning the BIG Innovation Award. These awards underscore Experian’s commitment to pushing the boundaries of innovation by helping our customers achieve success.
24/7 Data Expert
Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance.
The impact is transformative: Experian Assistant cuts model-development timelines from months to just days—and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence.
Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market.
Driving Results
While tailored for financial services, Experian Assistant’s capabilities extend across industries. Customers can leverage it for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction.
Commitment to Customers
Experian received this prestigious award that recognizes those “who are dedicated to reshaping the FinTech industry through innovative technologies.” This accolade continues to build Experian Assistant’s position as a game-changing solution for Experian’s customers in financial services and beyond.
We’re excited to share that Experian has been honored with Datos Insights’ 2025 Impact Award for Best First-Party Fraud Innovation, earning Silver Medalist recognition for our First-Party Fraud Scores. This award isn’t just about technology, it’s about protecting people, businesses, and the trust that connects them. Rethinking How We Detect Fraud Fraud today doesn’t always look like the stereotypes we imagine. Sometimes it comes from individuals who apply for credit with no intention of paying it back. That’s where Experian’s First-Party Fraud Scores make a difference. Unlike traditional credit tools that mostly look at repayment history, our models dig deeper into intent. By combining credit and non-credit data with advanced machine learning, lenders can spot risks in real time, stopping fraudulent applications before they turn into financial losses. As Jim Mortensen of Datos Insights explains, “By analyzing patterns across multiple institutions and industries, the solution can identify fraud schemes that would otherwise go undetected.” That broader visibility is key to staying ahead of fast-evolving threats. Why This Matters At Experian, innovation is never just about technology. It’s about trust. It’s about helping people, keeping businesses strong, and protecting the integrity of the financial system we all rely on. We’re honored by this recognition from Datos Insights, but even more motivated to keep raising the bar in fraud prevention for our clients, for consumers, and for the future of financial confidence.
At Experian, innovation and preventing fraud go hand in hand. That’s why we’re excited to announce a new partnership with Incode Technologies, a global leader in AI-driven identity verification. Through this collaboration, Incode’s advanced technology is now integrated into the Experian Ascend Platform™, helping organizations across industries make faster, smarter, and more secure decisions. With this integration, more than 1,800 global clients—from financial services and healthcare to automotive and digital marketing—can benefit from seamless, real-time identity validation. Incode’s AI-powered solutions verify and connect identity elements such as government-issued IDs, facial recognition, liveness checks, and metadata analysis. The result is stronger protection against synthetic identity fraud and application fraud, while maintaining a frictionless customer experience. In North America, Incode’s solutions will be offered within Experian’s CrossCore Document Verification suite, with global expansion already planned. This flexibility allows businesses to tailor their fraud and risk strategies with unmatched agility and precision. By combining Experian’s global software expertise with Incode’s AI-powered identity verification, this partnership strengthens our mission to help businesses and consumers build trust in an increasingly digital world.
In today’s fast-moving financial world, building smarter models is only part of the journey. Managing them—safely, efficiently, and in alignment with regulatory guidelines can potentially add another layer of complexity. That’s why we are proud to introduce: Experian Assistant for Model Risk Management. Fully integrated with our industry-leading Ascend Platform™ and powered by ValidMind, this first-of-its-kind solution helps financial institutions streamline the different stages of the model governance lifecycle—from documentation to model validation. Manual processes, disconnected systems, and slow approval cycles create friction and risk. Our new solution tackles those head-on. Financial institutions can now automate documentation, use and customize pre-built templates, and centralize model governance—all while aligning with regulatory guidelines like SR 11-7 (US) and SS1/23 (UK). And with built-in workflows, teams stay aligned, faster. It’s all about accelerating innovation without sacrificing oversight. As AI becomes more central to decision-making, strong model governance is no longer optional—it’s essential. Experian Assistant for Model Risk Management gives institutions the tools they need to meet the moment: fast, clear, and transparent. Ready to modernize your model risk management? Learn more or schedule a demo.