Experian Assistant Wins 2025 FinTech Breakthrough Award for Innovation, Empowering Businesses to Succeed 

As someone proudly of Mexican heritage, I’ve felt a deep responsibility to ensure that the Hispanic community has access to the tools and resources needed to thrive financially. That’s why I’m incredibly excited to announce the launch of our brand campaign, “BFF” — Big Financial Friend — in Spanish that will air in Spanish-language programming this fall. This campaign is more than just advertising to me. It’s about speaking directly to Hispanic families in the language of trust and inclusion and showing them that Experian is here to support their financial journey every step of the way. Last year, we took a bold step in that direction by relieving $10 million in consumer debt for over 5,000 Hispanic families across the country. This initiative, in partnership with ForgiveCo, was designed to provide immediate relief while also opening doors to long-term financial wellness. Each recipient received a free one-year premium Experian membership, including access to their credit report in Spanish, bilingual educational content, and tools to help manage bills, subscriptions, and credit card options tailored to their needs. This work is not only important to me but to our organization demonstrating our commitment to financial inclusion. Our research shows that Hispanic consumers are disproportionately affected by limited access to credit and financial education. In fact, 72% of Hispanic respondents in an Experian survey said that more financial education would help reduce stress about their financial situation. That’s why we’re committed to delivering Financial Power to All™, and why doing campaigns like BFF in-language is so important. We’re not just translating ads — we’re translating opportunity. We’re making sure that every family, regardless of language or background, knows that Experian is here to help them build credit, reduce debt, and achieve their financial goals. Because when we do, we don’t just build inclusive campaigns — we build better futures. You can see Experian this fall on the popular morning show Despierta America, as well as during telecasts of the 2025 Billboard Latin Music Awards and the 26th Annual Latin GRAMMY Awards® on Telemundo and TelevisaUnivision. Please visit our Spanish Resources page to access educational articles. Happy Hispanic Heritage Month.

At Experian, innovation begins with people. That is why it is especially meaningful that Forbes has named us one of America’s Best Employers for Tech Workers in 2025, ranking us 42nd nationwide. This recognition reflects not only our benefits and career opportunities but also the culture of collaboration, innovation and growth that defines Experian. A Culture That Fuels Growth We have built a workplace where collaboration thrives, and bold ideas are encouraged. Programs such as Experian University, Global Careers Week and the Leadership Exchange portal provide opportunities for continuous learning. Flexible work models and our global Mental Health First Aiders program, with nearly 400 trained volunteers across 23 countries, ensure that employees are supported both professionally and personally. Building Trusted AI Solutions Experian’s culture of innovation comes to life through the trusted AI solutions our teams build. Experian Ascend is a powerful, end-to-end analytics and data management platform that helps businesses uncover deeper insights, make smarter decisions and accelerate growth. Integrated within the Ascend Platform, the award-winning Experian Assistant is an agentic AI powered conversational tool that empowers businesses and financial institutions to harness data more effectively and deliver more personalized experiences. Expanding on this, the Experian Assistant for Model Risk Management provides greater transparency, oversight and confidence in AI driven models. Together, these innovations show how Experian is leading the way in trusted AI by combining advanced analytics with human ingenuity to help people and businesses thrive, while giving our employees the opportunity to work on technology that truly shapes the future. Why This Recognition Matters The Forbes honor is rooted in feedback from more than 25,000 tech professionals across the United States. The evaluation measured flexibility, professional development, compensation, workplace culture and how technologically progressive each company is. Moving up four places from last year highlights the progress we are making not only as an employer but also as a leader in trusted innovation. Being named one of the best employers in tech affirms that Experian is a destination for building trusted AI solutions and meaningful careers.

We’re excited to share that Experian has been honored with Datos Insights’ 2025 Impact Award for Best First-Party Fraud Innovation, earning Silver Medalist recognition for our First-Party Fraud Scores. This award isn’t just about technology, it’s about protecting people, businesses, and the trust that connects them. Rethinking How We Detect Fraud Fraud today doesn’t always look like the stereotypes we imagine. Sometimes it comes from individuals who apply for credit with no intention of paying it back. That’s where Experian’s First-Party Fraud Scores make a difference. Unlike traditional credit tools that mostly look at repayment history, our models dig deeper into intent. By combining credit and non-credit data with advanced machine learning, lenders can spot risks in real time, stopping fraudulent applications before they turn into financial losses. As Jim Mortensen of Datos Insights explains, “By analyzing patterns across multiple institutions and industries, the solution can identify fraud schemes that would otherwise go undetected.” That broader visibility is key to staying ahead of fast-evolving threats. Why This Matters At Experian, innovation is never just about technology. It’s about trust. It’s about helping people, keeping businesses strong, and protecting the integrity of the financial system we all rely on. We’re honored by this recognition from Datos Insights, but even more motivated to keep raising the bar in fraud prevention for our clients, for consumers, and for the future of financial confidence.