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Anniversary Showcases Groundbreaking Innovations for Businesses and Consumers
This year marks a major milestone for Experian as its Innovation Lab in North America celebrates 15 years of driving technological transformation. Over the past decade and a half, the Lab has been at the forefront of data and AI-driven solutions, helping our clients reshape industries and expanding financial inclusivity.
A Legacy of Innovation
The Experian Innovation Lab has played a critical role in advancing AI-driven credit risk models, fraud detection systems and no- and low-code AI tools. A groundbreaking achievement is the development of the Ascend Analytical Sandbox™, the industry’s first Big Data architecture-based commercial product. This tool evolved into the Experian Ascend Platform™, revolutionizing data analysis with advanced visualization, seamless model development and deeper consumer insights.
The Lab’s commitment to innovation is exemplified by its work to help develop Experian Assistant, a Generative AI-powered tool using natural language processing to expedite model development and address complex data challenges. By incorporating agentic AI, Experian Assistant enhances credit scoring accuracy for a broader consumer base for financial services clients—aligning with Experian’s mission to foster financial inclusion.
Transformative Technological Milestones
Throughout its 15-year journey, the Experian Innovation Lab has worked on numerous industry-first advancements, including:
- AI-Driven Marketing & Fraud Detection – Leveraging AI for personalized marketing and real-time fraud detection.
- Machine Learning for Identity Resolution – Enhancing security and efficiency in identity verification.
- Generative AI for Consumer Products – Transforming how individuals manage credit and make informed financial decisions.
Shaping the Future of AI and Data Science
At its core, the Innovation Lab thrives on exploration and collaboration. Engaging leadership and fostering grassroots innovation accelerates progress through prototyping and employee-driven ideas. This dynamic approach ensures Experian remains a leader in AI, machine learning and data analytics.
The Lab’s success has inspired additional innovation centers in the UK and Brazil, further amplifying Experian’s global impact.
AI for Good: Innovation with Purpose
Beyond financial services, the Lab has harnessed AI for societal impact. The Experian COVID-19 Outlook and Response Evaluator (CORE), an interactive heat map, helped healthcare organizations identify communities most at risk. By analyzing de-identified health data, this tool helped provide insights for pandemic response.
Additionally, the Lab has used AI to analyze data and generate insights to help combat human trafficking, underscoring Experian’s dedication to addressing social challenges.
As the Experian Innovation Lab enters its next chapter, it remains committed to pushing the boundaries of technology and data science, ensuring its innovations continue making a meaningful impact.
Agentic AI is no longer a future concept. It is here today, transforming how businesses operate. At Fortune Brainstorm Tech in Park City, I joined leaders from Salesforce, Okta, and Zillow to discuss this market shift. The takeaway was clear: agentic AI is not a trend. It is a catalyst for lasting change. At Experian, we see it as a force to unlock opportunity, spark innovation, and most important, build trust. People First Our leadership in AI starts with our people. Experian was recently named one of Fortune’s Top 10 Best Workplaces in Technology. That recognition reflects a culture built on curiosity, fostering innovation, inclusion, and collaboration. It is this culture that drives us to create technology with real impact, to help solve our customers’ needs. In our innovation labs, I see this spirit every day. AI agents open new opportunities, but they also bring challenges around identity, privacy, and fraud. That is why Experian’s role is to serve as the trusted backbone of this new era, ensuring AI remains explainable, transparent, non-biased, and secure. Responsible innovation is not optional. It is our standard. Experian Assistant: A First Step Toward the Future Experian has more than a decade of experience working with AI, applying advanced analytics and machine learning across industries to help businesses and consumers make smarter decisions. That expertise has prepared us to take the next step forward. A powerful example is our Experian Assistant, the first conversational, AI-driven virtual assistant in our industry to deliver continuous analytics and decisioning support. Integrated into our Ascend platform, it helps teams move faster, improve compliance, accelerate time-to-market, and make smarter decisions. This is only the beginning. Experian Assistant lays the foundation for what comes next: a future where AI agents do not simply operate individually but connect, collaborate, and fulfill, all compliantly. These networks of AI agents can amplify human intelligence while safeguarding trust. Building Confidence amid Change At Experian, we are shaping the future of AI responsibly and with purpose. By combining a spirit of innovating with a people-first culture, we deliver solutions that are secure, transparent, and transformative. With innovations like Experian Assistant leading the way, we will help our customers embrace change today while preparing for the trusted agentic-AI networks of tomorrow.
Healthcare providers are facing a perfect storm of operational challenges—rising claim denials, increasing data errors, and persistent staffing shortages—all of which are straining revenue cycles and threatening financial stability. Experian Health’s 3rd Annual State of Claims Survey reveals that these issues are not only ongoing but intensifying. The survey found that 41% of providers now report denial rates of 10% or higher, a troubling trend that has worsened each year since 2022. The root causes remain consistent: missing or inaccurate data (50%), authorization issues (35%), and flawed patient registration data (32%). These errors are not just administrative—they directly impact cash flow and patient care. To view more of the findings, download our report here. While challenges continue, what we are excited about is the growing optimism around artificial intelligence (AI) as a solution. 67% of providers believe AI can improve the claims process, and 62% say they are well-versed in AI and automation—a dramatic increase from just 28% in 2024. Among those who have adopted AI, the results are promising: 69% report reduced denials and improved resubmission success. Experian Health’s own Patient Access Curator is one such tool, leveraging AI to streamline front-end data collection, eligibility verification, and insurance discovery in real time. The data is clear: the status quo is unsustainable. Providers must embrace technology not as a future possibility, but as a present necessity. AI is no longer theoretical—it’s a proven tool that can help break the cycle of denials, delays, and data errors. Experian Health is committed to helping providers navigate this transition with solutions like AI Advantage and Patient Access Curator, designed to simplify workflows and improve outcomes. For more information about our revenue cycle products, visit http://www.Experian.com/health.
At Experian, people often describe their experience with words like supportive, inclusive, and inspiring. It is the feeling of being part of a team that encourages curiosity and collaboration, and of knowing your work has real impact. That is why we are proud to share that Experian has been named one of the nation’s top technology employers, ranking 10th on Fortune’s 2025 Best Workplaces in Technology list. This recognition reflects what it’s like working at Experian. We are committed to creating an environment where people can grow, innovate, and thrive while shaping technology that makes a lasting difference in the world. Recognition that Starts with People Whether solving today’s challenges or preparing for tomorrow’s opportunities, our culture of inclusion and support empowers people to do their best work. This award is based on the voices of employees. Fortune and Great Place to Work® surveyed more than 1.3 million people nationwide, with 157,000 responses shaping the list. They shared perspectives on respect, fairness, growth opportunities, pride, and authenticity. The results reinforce what we believe: great workplaces are built on trust, inclusion, and opportunity. AI Innovation with Purpose When people feel supported, they do extraordinary things. One example is Experian Assistant, a breakthrough in conversational AI. Built on our commitment to responsible AI, it combines technical expertise with human-centered design to ensure innovation is ethical and impactful. Integrated with the Experian Ascend Platform™, it delivers intuitive 24/7 analytics expertise. By helping financial institutions cut model development times, Experian Assistant allows teams to move from concept to decisioning with confidence. It is innovation with purpose, designed to solve real business challenges while championing trust and responsibility in AI. Building on Momentum Being named to Fortune’s list is one highlight of a strong year. In 2025, Experian also placed sixth on the IDC FinTech Rankings and was recognized by Forbes as one of America’s Best Employers for Tech Workers. These honors remind us that when people thrive, companies succeed.