Experian Innovation Lab Celebrates 15 Years of Transforming Industries

At Experian, we’re advancing our cloud-first strategy by expanding our use of Amazon Web Services (AWS) to deliver faster, more scalable, and secure solutions. This move strengthens our ability to provide clients with real-time intelligence and deeper insights, while enhancing the performance and reliability of our platforms. By transitioning from mainframe systems and consolidating our infrastructure in the cloud, we’re creating a more agile and centralized technology environment. This shift allows us to respond more quickly to evolving client needs and unlock new opportunities for innovation. A major focus of this transformation is Experian’s investment in generative AI. Over the next decade, we’re developing more than 100 generative AI use cases that will streamline operations, automate complex data migrations, and power new credit and financial analytics offerings. Rodrigo Rodrigues, Chief Technology Officer at Experian, adds, “Having our data readily available in the cloud sets us up to invest in new capabilities like generative AI and advance products and solutions for our clients with proven security.” With AWS’s advanced infrastructure and security capabilities, we’re reinforcing our commitment to data protection, compliance, and innovation. This evolution is about more than technology—it’s about creating smarter, faster, and more secure experiences for the businesses and consumers we serve.

Experian is evolving — and it’s not just a shift in how we show up to consumers, it’s a transformation in how we think about our role in people’s lives. We’re entering a new era, and I want to share what that means for us and the millions of consumers we serve. For years, we’ve been known as a credit bureau. And while that legacy is something to be proud of, it’s only part of our story. Today, we are so much more. Experian delivers a robust consumer financial platform that empowers people to take control of their financial lives and realize their financial dreams. Meet Experian, your BFF We’ve built tools that help people compare auto insurance[i], potentially lower their bills[ii], find the right credit cards, and make smarter financial decisions. But here’s the challenge: many consumers might not know the full extent of what we offer and how we can help them. That’s why we’re launching a bold new brand campaign that brings our mission of Financial Power to All™ to life in a different way. In a multi-dimensional campaign, actor Sam Richardson steps into the role of a consumer’s Big Financial Friend or “BFF,” a larger-than-life character who helps people navigate their financial journeys. With this new campaign – Experian’s first brand re-do since 2016 – we are bringing fresh creative and messaging to consumers to create more awareness about how Experian has their back and can help them throughout their financial lives. It’s important for consumers to have a knowledgeable financial partner they can rely on as they navigate their financial journeys, and we want to be their “BFF” no matter where they are on that journey. We know that many people are facing financial uncertainty right now, like rising costs, economic volatility, and growing anxiety about the future. That’s why our mission matters more than ever. Financial Power to All™ isn’t a tagline. It’s a commitment  that we will continue to build tools, share knowledge, and create access for everyone, no matter where they are in their financial journey. We have the data, the technology, and the people to make a real difference. This campaign is just the beginning. See our first commercial below: [i] Results will vary and some may not see savings. Average savings of $1,137 per year for customers who switched multiple policies and saved with Experian from Jan. 1, 2022 to Mar. 31, 2024. Savings based on customers’ self-reported prior premium. [ii] Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.

Almost three years ago, generative AI made its mainstream debut, and its rapid evolution since then has been nothing short of extraordinary. The pace of innovation has propelled generative AI far beyond its initial capabilities, transforming industries and redefining possibilities. At Experian, we've been harnessing the power of AI and machine learning for over a decade. As early adopters of generative AI, we have witnessed firsthand not only how it has evolved but also the transformative impact it can have on an organization. I recently had the privilege of delivering a keynote at Octane’s Women Leaders of Octane Forum during OC Innovation Week. During my talk, I shared key lessons from being on the frontlines of innovation fueled by generative AI. My three takeaways include: Staying Ahead in GenAI Adoption: As we all know, generative AI is advancing rapidly. Organizations that delay adoption risk falling behind their competitors and stifling creativity and opportunity. It's essential to stay informed about the latest advancements and be proactive in integrating AI into your operations in an ethical and compliant way. Navigating Challenges in GenAI Implementation: From navigating evolving regulations and addressing employee concerns about using AI tools to ensuring responsible usage and addressing AI-powered fraud, there are numerous challenges to tackle when adopting AI in the workplace. It's vital to understand these issues and develop strategies to counter them effectively. How GenAI Enhances Workplace Creativity: As generative AI becomes more integrated into employees’ everyday work lives, there is a concern that it might make some roles redundant. However, generative AI actually frees up more time for employees, allowing them to focus on creative and strategic tasks. This can empower them to achieve new levels of innovation and excellence in their work. We can see the significant impact generative AI has had at Experian by the innovative products and solutions we've developed over the years. Take, for example, Experian Assistant, a generative AI-driven solution designed to dramatically accelerate data modeling lifecycles, reducing model development time from months to days, and sometimes mere hours. This advancement enables faster, more efficient data analytics and insights. Additionally, our Innovation Lab, which recently celebrated 15 years of driving technological transformation, continues to leverage data and AI-driven solutions to push the boundaries of what's possible. As we continue to navigate the evolving landscape of generative AI, it's clear that the journey is just beginning. At Experian, we remain committed to championing a culture of collaboration and fostering innovation in order to pioneer new AI-powered solutions that create opportunities that drive transformative change.