Jump to:
Anniversary Showcases Groundbreaking Innovations for Businesses and Consumers
This year marks a major milestone for Experian as its Innovation Lab in North America celebrates 15 years of driving technological transformation. Over the past decade and a half, the Lab has been at the forefront of data and AI-driven solutions, helping our clients reshape industries and expanding financial inclusivity.
A Legacy of Innovation
The Experian Innovation Lab has played a critical role in advancing AI-driven credit risk models, fraud detection systems and no- and low-code AI tools. A groundbreaking achievement is the development of the Ascend Analytical Sandbox™, the industry’s first Big Data architecture-based commercial product. This tool evolved into the Experian Ascend Platform™, revolutionizing data analysis with advanced visualization, seamless model development and deeper consumer insights.
The Lab’s commitment to innovation is exemplified by its work to help develop Experian Assistant, a Generative AI-powered tool using natural language processing to expedite model development and address complex data challenges. By incorporating agentic AI, Experian Assistant enhances credit scoring accuracy for a broader consumer base for financial services clients—aligning with Experian’s mission to foster financial inclusion.
Transformative Technological Milestones
Throughout its 15-year journey, the Experian Innovation Lab has worked on numerous industry-first advancements, including:
- AI-Driven Marketing & Fraud Detection – Leveraging AI for personalized marketing and real-time fraud detection.
- Machine Learning for Identity Resolution – Enhancing security and efficiency in identity verification.
- Generative AI for Consumer Products – Transforming how individuals manage credit and make informed financial decisions.
Shaping the Future of AI and Data Science
At its core, the Innovation Lab thrives on exploration and collaboration. Engaging leadership and fostering grassroots innovation accelerates progress through prototyping and employee-driven ideas. This dynamic approach ensures Experian remains a leader in AI, machine learning and data analytics.
The Lab’s success has inspired additional innovation centers in the UK and Brazil, further amplifying Experian’s global impact.
AI for Good: Innovation with Purpose
Beyond financial services, the Lab has harnessed AI for societal impact. The Experian COVID-19 Outlook and Response Evaluator (CORE), an interactive heat map, helped healthcare organizations identify communities most at risk. By analyzing de-identified health data, this tool helped provide insights for pandemic response.
Additionally, the Lab has used AI to analyze data and generate insights to help combat human trafficking, underscoring Experian’s dedication to addressing social challenges.
As the Experian Innovation Lab enters its next chapter, it remains committed to pushing the boundaries of technology and data science, ensuring its innovations continue making a meaningful impact.
At Experian, people often describe their experience with words like supportive, inclusive, and inspiring. It is the feeling of being part of a team that encourages curiosity and collaboration, and of knowing your work has real impact. That is why we are proud to share that Experian has been named one of the nation’s top technology employers, ranking 10th on Fortune’s 2025 Best Workplaces in Technology list. This recognition reflects what it’s like working at Experian. We are committed to creating an environment where people can grow, innovate, and thrive while shaping technology that makes a lasting difference in the world. Recognition that Starts with People Whether solving today’s challenges or preparing for tomorrow’s opportunities, our culture of inclusion and support empowers people to do their best work. This award is based on the voices of employees. Fortune and Great Place to Work® surveyed more than 1.3 million people nationwide, with 157,000 responses shaping the list. They shared perspectives on respect, fairness, growth opportunities, pride, and authenticity. The results reinforce what we believe: great workplaces are built on trust, inclusion, and opportunity. AI Innovation with Purpose When people feel supported, they do extraordinary things. One example is Experian Assistant, a breakthrough in conversational AI. Built on our commitment to responsible AI, it combines technical expertise with human-centered design to ensure innovation is ethical and impactful. Integrated with the Experian Ascend Platform™, it delivers intuitive 24/7 analytics expertise. By helping financial institutions cut model development times, Experian Assistant allows teams to move from concept to decisioning with confidence. It is innovation with purpose, designed to solve real business challenges while championing trust and responsibility in AI. Building on Momentum Being named to Fortune’s list is one highlight of a strong year. In 2025, Experian also placed sixth on the IDC FinTech Rankings and was recognized by Forbes as one of America’s Best Employers for Tech Workers. These honors remind us that when people thrive, companies succeed.
As someone proudly of Mexican heritage, I’ve felt a deep responsibility to ensure that the Hispanic community has access to the tools and resources needed to thrive financially. That’s why I’m incredibly excited to announce the launch of our brand campaign, “BFF” — Big Financial Friend — in Spanish that will air in Spanish-language programming this fall. This campaign is more than just advertising to me. It’s about speaking directly to Hispanic families in the language of trust and inclusion and showing them that Experian is here to support their financial journey every step of the way. Last year, we took a bold step in that direction by relieving $10 million in consumer debt for over 5,000 Hispanic families across the country. This initiative, in partnership with ForgiveCo, was designed to provide immediate relief while also opening doors to long-term financial wellness. Each recipient received a free one-year premium Experian membership, including access to their credit report in Spanish, bilingual educational content, and tools to help manage bills, subscriptions, and credit card options tailored to their needs. This work is not only important to me but to our organization demonstrating our commitment to financial inclusion. Our research shows that Hispanic consumers are disproportionately affected by limited access to credit and financial education. In fact, 72% of Hispanic respondents in an Experian survey said that more financial education would help reduce stress about their financial situation. That’s why we’re committed to delivering Financial Power to All™, and why doing campaigns like BFF in-language is so important. We’re not just translating ads — we’re translating opportunity. We’re making sure that every family, regardless of language or background, knows that Experian is here to help them build credit, reduce debt, and achieve their financial goals. Because when we do, we don’t just build inclusive campaigns — we build better futures. You can see Experian this fall on the popular morning show Despierta America, as well as during telecasts of the 2025 Billboard Latin Music Awards and the 26th Annual Latin GRAMMY Awards® on Telemundo and TelevisaUnivision. Please visit our Spanish Resources page to access educational articles. Happy Hispanic Heritage Month.
At Experian, innovation begins with people. That is why it is especially meaningful that Forbes has named us one of America’s Best Employers for Tech Workers in 2025, ranking us 42nd nationwide. This recognition reflects not only our benefits and career opportunities but also the culture of collaboration, innovation and growth that defines Experian. A Culture That Fuels Growth We have built a workplace where collaboration thrives, and bold ideas are encouraged. Programs such as Experian University, Global Careers Week and the Leadership Exchange portal provide opportunities for continuous learning. Flexible work models and our global Mental Health First Aiders program, with nearly 400 trained volunteers across 23 countries, ensure that employees are supported both professionally and personally. Building Trusted AI Solutions Experian’s culture of innovation comes to life through the trusted AI solutions our teams build. Experian Ascend is a powerful, end-to-end analytics and data management platform that helps businesses uncover deeper insights, make smarter decisions and accelerate growth. Integrated within the Ascend Platform, the award-winning Experian Assistant is an agentic AI powered conversational tool that empowers businesses and financial institutions to harness data more effectively and deliver more personalized experiences. Expanding on this, the Experian Assistant for Model Risk Management provides greater transparency, oversight and confidence in AI driven models. Together, these innovations show how Experian is leading the way in trusted AI by combining advanced analytics with human ingenuity to help people and businesses thrive, while giving our employees the opportunity to work on technology that truly shapes the future. Why This Recognition Matters The Forbes honor is rooted in feedback from more than 25,000 tech professionals across the United States. The evaluation measured flexibility, professional development, compensation, workplace culture and how technologically progressive each company is. Moving up four places from last year highlights the progress we are making not only as an employer but also as a leader in trusted innovation. Being named one of the best employers in tech affirms that Experian is a destination for building trusted AI solutions and meaningful careers.