As Holidays Approach, Marketers Can Use These 5 Strategies to Boost Campaigns

August 25, 2016 by Jordan Takeyama

shutterstock_306619700 (1)

With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest times of the year. The holidays. New research from Experian Marketing Services pinpoints five strategies that brands should consider incorporating into their holiday campaigns to boost performance. According to the Q2 2016 Email Benchmark Report, marketers need to consider the quality of subscriber data obtained during acquisition, social media, creative content, email personalization and a retention strategy.

For a complimentary download of the report, click here.

To view the full press release, visit https://www.experianplc.com/media/news/2016/q2-2016-email-benchmark-report/

Follow Us

Listening, Learning & Standing United with the Black Community

Coronavirus & Your Credit Report

Experian Leadership Podcast

Experian Data & Analytics Show

Experian Weekly Twitter Chat


Experian is the world’s leading global information services company. Learn more.