With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest times of the year. The holidays. New research from Experian Marketing Services pinpoints five strategies that brands should consider incorporating into their holiday campaigns to boost performance. According to the Q2 2016 Email Benchmark Report, marketers need to consider the quality of subscriber data obtained during acquisition, social media, creative content, email personalization and a retention strategy.
For a complimentary download of the report, click here.
To view the full press release, visit https://www.experianplc.com/media/news/2016/q2-2016-email-benchmark-report/