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Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

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5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Why should marketers fight email fraud?...

Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to protect the email...

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Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

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Adding kinetic email to your email marketing strategy...

Kinetic email design can be a valuable tool to keep the user engaged with your email marketing...

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A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

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