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Kevin Dunn has been Chief Revenue Officer at Experian Marketing Services for one month. Here are his thoughts on his first 30 days.

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See how marketing measurement in 2026 connects activation, identity, and outcomes so insights guide campaigns while they run.

Claritas audiences are now available in Experian’s data marketplace, giving marketers access to 1,700+ behavior-based segments for privacy-first activation across CTV, programmatic, and linear.

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CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.