Learn how first-party data activation improves relevance, efficiency, and measurement in 2026.

Kevin Dunn has been Chief Revenue Officer at Experian Marketing Services for one month. Here are his thoughts on his first 30 days.

Learn how combining first-party, third-party, contextual, and geographic data work together supports an integrated data strategy in 2026.

See how marketing measurement in 2026 connects activation, identity, and outcomes so insights guide campaigns while they run.

Claritas audiences are now available in Experian’s data marketplace, giving marketers access to 1,700+ behavior-based segments for privacy-first activation across CTV, programmatic, and linear.

Trustworthy AI depends on AI data governance. Learn how responsible automation begins with privacy-first AI data governance that supports transparency, compliance, and long-term sustainability.

Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.

CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.