Four Cannes Lions 2026 themes for marketers: agentic AI, interoperability, curation and measurement across a connected ecosystem.

Ahead of Cannes 2026, explore why agentic AI, interoperable identity, audience activation, and measurement are top priorities for marketers.

Discover how pharma marketers use privacy-safe health audiences to reach patients and providers while activating compliant condition-based segments.

Experian Audiences are now available in the Adobe Advertising DSP, helping marketers activate reliable audience data across connected media workflows.

Learn how marketing measurement is evolving beyond clicks and conversions with identity, incrementality, and interoperable data that connect campaigns to business outcomes.

Learn how Experian Audiences help CPG brands reach shoppers based on how they buy across retailers and channels.

Learn how real-time data enrichment helps marketers use bid-time signals to strengthen programmatic activation and measurement.

Learn why Microsoft is using curation to connect premium inventory, transparency, audience intelligence, and AI.

Learn how Psympl and Experian use psychographic data to improve financial marketing, audience targeting, messaging, and engagement.