Latest Posts

Trustworthy AI starts with data governance

Trustworthy AI depends on AI data governance. Learn how responsible automation begins with privacy-first AI data governance that supports transparency, compliance, and long-term sustainability.

Addressable advertising in the age of AI

Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.

January 13, 2026 by Experian Marketing Services
Three key marketing themes from CES 2026

CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.

January 12, 2026 by Experian Marketing Services
How to build a stronger identity framework in a multi-signal world

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.

How to reach every financial consumer with Experian audiences

Learn how Experian Audiences provide insights into financial motivations, helping marketers connect with consumers effectively.

January 7, 2026 by Experian Marketing Services
2026 will be marketing’s 6-7 moment

Marketing in 2026 will hinge on connection between AI and data accuracy, commerce media and category expansion, and curation and programmatic efficiency. These shifts mark marketing’s “6–7 moment,” when once-fragmented parts finally snap together.

A deep dive with an Experian partner, M3 MI

Experian and M3 MI explore how the MARS Consumer Health Study helps healthcare advertisers build precise, privacy-safe audiences that drive stronger engagement and better campaign results.

December 11, 2025 by Experian Marketing Services
What 2026 consumer insights mean for marketers

Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.

December 11, 2025 by Experian Marketing Services
A deep dive with an Experian partner, Madhive

Discover Experian and Madhive's impact on local advertising, enabling teams to validate campaigns and optimize budgets for success.

December 5, 2025 by Experian Marketing Services