Latest Posts

How to use audience segments to advertise around live sports

Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.

Connected TV political advertising in 2024

Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.

10 political personas to use in digital marketing campaigns

Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.

April 23, 2024 by Experian Marketing Services
TV measurement in 2024: what marketers need to know

Experian's guide to TV measurement trends in 2024 for advertisers and platforms.

April 16, 2024 by Experian Marketing Services
Experian’s top 10 audiences to target in Q2

We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.

April 9, 2024 by Experian Marketing Services
Six alternatives to third-party cookies

In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.

Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services
Four key takeaways for marketers from Shoptalk 2024

Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.

March 28, 2024 by Hayley.Schneider@experian.com
What marketers need to know about cookie deprecation

Learn how marketers can adapt to the end of third-party cookies with Experian’s privacy-first data and identity solutions.

March 26, 2024 by Experian Marketing Services