Claritas audiences are now available in Experian’s data marketplace

At A Glance

Claritas is a consumer segmentation provider known for behavior-based audience intelligence used in media planning and activation. Through the Experian data marketplace, Claritas audiences provide marketers access to more than 1,700 syndicated segments that support activation across CTV, programmatic, and linear channels.

Claritas, known for advanced consumer segmentation, is bringing its premium audiences into Experian Data Marketplace. PRIZM^® Premier, P$YCLE^® Premier, ConneXions^® Premier and CultureCode^® audiences are now available, giving marketers access to more than 1,700 syndicated segments in a frictionless, privacy-compliant way.

Marketers can move from planning to activation faster, with lifestyle, and financial audiences built for modern media.

The value of these insights is clear: richer, behavior-driven audience intelligence that supports more relevant targeting across connected TV (CTV), digital, and linear.

Illustration showing audience data flowing through a central gear icon to multiple devices

How Claritas audiences are built

Claritas audiences are built from more than 10,000 predictive behavioral indicators, robust survey linkages, and household-level demographic data. These inputs create deterministic, privacy-safe signals that go beyond broad demographic proxies and help reveal consumer intent.

That detail matters in CTV and programmatic environments. Marketers can activate pre-modeled segments tied to automotive ownership, financial behaviors, telecom preferences, and brand affinities.

Three ways Claritas audience support omnichannel activation

High-fidelity signals for more effective targeting

Claritas uses deterministic, behavior-based indicators to add context around lifestyle, purchase patterns, financial posture and technology behaviors. Each segment includes Living Unit ID (LUID) counts, CPM transparency, and match-rate details.

Broad reach across channels

Many segments include 30M–50M+ active LUIDs, supporting broad reach without sacrificing audience clarity. Activate these audiences in omnichannel campaigns across the destinations that matter most, including CTV, programmatic display/video, paid social, and email, enabled through integrations with major demand side platforms (DSPs) and activation platforms.

Privacy-first design

Claritas data is built from consented, privacy-safe inputs and does not rely on cookies or exposed personally identifiable information (PII). This approach supports cookieless media, including CTV.

Where Experian adds lift to audience activation

Three colored tiles labeled Addressability, Activation, and Governance

Experian’s data marketplace and our identity and governance tools help operationalize Claritas segments for activation:

Enhanced addressability: Deterministic identity resolution maps Claritas signals to reachable, active audiences. It utilizes Experian identity graphs, which are rooted in verified data, spanning 126 million U.S. households, 250 million individuals, and over four billion active digital identifiers.
Activation: Integrations with major DSPs and media platforms support fast deployment.
Governance: Our controls support responsible data handling through the activation workflow, and ensure available audiences comply to all federal, state, and local consumer privacy regulations.

Together, Claritas segmentation depth and our identity resolution support audience planning, activation, and measurement at scale.

How marketers use Claritas audiences

Automotive: Connect with owners and intentenders

A luxury automotive brand can target “Cadillac owners” or “Likely Luxury Intenders” using Claritas behavioral automotive indicators. With more than 42 million available LUIDs for Cadillac owners, original equipment manufacturers (OEM) can support CTV campaigns, conquest strategies, and multicultural initiatives with more confidence.

Financial services: Reach high-value households

Using P$YCLE® Premier, a card issuer can target consumers who actively use travel reward cards or who fall into specific wealth tiers. These insights help tailor offers, personalize messaging, and reach consumers more likely to convert, supported by Claritas’ AI-driven optimization that can increase conversions by up to 30%.

The advantage: Claritas depth plus Experian scale

Three illustrated panels labeled Plan, Activate, and Measure

Claritas audiences in Experian’s data marketplace give marketers a direct path from insight to activation. Claritas brings behavioral intelligence and segmentation depth and we bring identity, scale, and governance. Together, you can plan, activate, and measure campaigns with stronger audience clarity from day one.

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FAQs

What are Claritas audiences in Experian’s data marketplace?

Claritas audiences are syndicated consumer segments built from behavioral, lifestyle, financial, and demographic data. Through Experian’s data marketplace, marketers can activate more than 1,700 Claritas segments using privacy-compliant, deterministic signals.

Where can marketers activate Claritas audiences?

Marketers can activate Claritas audiences directly through Experian’s data marketplace across CTV, programmatic display, social, email, and linear. Integrations with major DSPs and Experian identity resolution support privacy-compliant activation at scale.

How are Claritas audiences built?

Claritas audiences are built from more than 10,000 predictive behavioral indicators, survey-based insights, and household-level demographics.

How does Experian support Claritas audience activation?

Experian supports activation through identity resolution, governance controls, and direct platform integrations. Claritas signals are mapped to reachable audiences using the Experian identity graph.

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