Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the...
Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...