Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website? The answer...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...
Develop a data-driven marketing strategy using the full potential of first-party...
Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...
The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....