Tag: retail banking

Improving customer retention is a sensible business practice, and it's an essential banking growth strategy for long-term success.

Spending on debit and prepaid cards in the United States topped $2 trillion in 2011, with 75 percent of this purchase volume being non-ATM transactions. The evolution of marketing knowledge and tactics for the U.S. debit card market can be applied to other countries migrating payment from cash to noncash transactions.