Exploring New Markets? Take a Page from the Energy Utilities’ Playbook

by Guest Contributor 2 min read July 8, 2011

Like their utility counterparts, communications providers routinely participate in federally subsidized assistance programs that discount installation or monthly service for qualified low-income customers. But, as utilities have found, certain challenges must be considered when mining this segment for new growth opportunities, including:

  • Thwarting scammers who use falsified income data and/or multiple IDs to game the system and double up on discounts
  • Equipping internal teams to efficiently process the potential mountain of program applications and recertification paperwork

The right tool for the job
Experian’s Financial Assistance CheckerSM product is a powerful scoring tool that indicates whether consumers may qualify for low-income assistance programs (such as LifeLine and LinkUp). Originally designed for (and currently used by) utilities, Financial Assistance Checker offers risk-reduction and resource utilization efficiencies that also benefit communications providers.

Automation saves time
For example, Financial Assistance Checker may be used to help qualify specific individuals among new and existing low-income program participants, as well as others who may qualify but have not yet enrolled. The solution also helps automate labor-intensive manual reviews, making the process less costly and more efficient. Some companies have reduced manual intervention by up to 50% by using financial assistance scores to automatically re-certify current enrollees.

Strengthen your overall game plan
Experian’s Financial Assistance Checker may be used to:

  • Produce a score that aids in effective decisions
  • Reduce the number of manually reviewed applications
  • Facilitate more efficient resource allocation
  • Mitigate fraud risk by rejecting unqualified applicants

Cautionary caveat
Financial Assistance Checker is derived exclusively from Experian’s credit data without demographic factors. While it’s good at qualifying applicants and customers, it may not be used as a basis for adverse action or removal from a program — only to determine eligibility for low-income assistance.

Today, acquisitions is the name of the game. If your growth strategy calls for leveraging subsidized segments, consider adding Experian’s Financial Assistance Checker product to your starting lineup. After all, the best offense could just be a strong defense.

Link & Learn
This link takes you to a short but informative video about LifeLine and LinkUp.

See the FCC’s online Lifeline and Link Up program overview here.

Hot off the government press!
Click to see the FCC’s 6/21/11 report on Lifeline and LinkUp Reform and Modernization

Related Posts

The American Fintech Council on Responsible Innovation

Ian P. Moloney of the American Fintech Council discusses responsible fintech innovation and Experian’s role in expanding credit access.

Published: July 8, 2026 by Scarlet.Nickel@experian.com
Electric Vehicle Registrations Are Growing Beyond Traditional Locations

For years, most electric vehicle (EV) adoption has been concentrated in California, New York, and other traditional early-adopter markets. And while those markets still lead the nation in total registrations, as of last year, some of the fastest-growing EV markets are in regions that haven’t played a significant role in the past. According to Experian Automotive’s 2025 EV Year in Review Report, EV adoptions seem to be entering a new phase that is spreading well beyond coastal strongholds. In fact, the top designated market areas (DMAs) that saw the fastest year-over-year growth for new retail individual EV registrations in the last five years were Detroit, MI (34.5%), Naples, FL (32.6%), Atlanta, GA (20.6%), Buffalo, NY (18.7%), and Charlotte, NC (17.3%). However, despite the growing demand in these market areas over the last few years, Los Angeles, CA still holds a strong lead in new retail individual EV registrations, with over 164,000 new adopters in 2025. Rounding out the top five were San Francisco, CA (85,000+), New York, NY (78,000+), Miami, FL (45,000+), and Seattle, WA (35,000+). EV adoption expanding well beyond the early-adopter markets could be a result of charging infrastructure growth, vehicle availability improvement, and consumer interest reaching new levels across the country. What does this mean for dealers? The extension of EV adoption into emerging markets signals that these vehicles are becoming a mainstream consideration for more consumers. As dealers look for ways to grow their presence in this segment, adopting marketing strategies, service operations, and inventory planning will be beneficial to meet changing buyer expectations and capitalize on the growing demand. The biggest takeaway isn’t necessarily which markets are selling the most EVs, it’s seemingly where adoption is gaining momentum. As new regions start to embrace these vehicles, it’ll be important to monitor the next phase of growth and where future opportunities may emerge. To learn more about EV insights, visit Experian Automotive’s EV Resource Center.

Published: July 7, 2026 by Kirsten Von Busch
PREMIER Bankcard Expands Financial Access

Learn how PREMIER Bankcard and Experian are helping expand financial access through data, technology and personalized decisioning.

Published: July 6, 2026 by Scarlet.Nickel@experian.com