Telecom, Energy & Utilities

This is the second in a three-part interview between Experian’s Tom Whitfield and Dr. Michael Turner, founder, president and CEO of the Policy and Economic Research Council (PERC)—a non-partisan, non-profit policy institute devoted to research, public education, and outreach on public and economic policy matters. Dr. Turner is a prominent expert on credit access, credit reporting and scoring, information policy, and economic development. Mr. Whitfield is the Director of Marketing for Experian’s Telecommunications, Energy and Cable practice. In this post Dr. Turner explains how full-file credit reporting actually benefits consumers and why many communications providers haven’t yet embraced it. _____________________________ Why is full-file credit reporting good for communications customers? Approximately 54 million Americans either have no credit report, or have very little information in their credit reports to generate a credit score. Most of these “thin-file/no-file” persons are financially excluded and many of them are media and communications customers. By having their payment data fully reported to a credit bureau and included in their credit reports, many will be able to access affordable sources of mainstream credit for the first time; others will be helped by repairing their damaged credit. In this way, consumers will save by not relying on high-cost lenders to have their credit needs met. Why don’t providers embrace reporting like other major industries/lenders? A major reason is inertia—providers haven’t done it before and are not sure how they would benefit from change. Just recently, PERC released a major study highlighting the business case for fully reporting customer payment data to one or more nationwide credit bureaus. This includes customer survey results, peer survey results and case studies. The results all point to tremendous upside from fully reporting payment data, with only manageable downsides—including external communications and regulators.   Misperceptions and misunderstandings Another significant reason is regulator misperceptions and misunderstandings. State public service and public utility commissions (PSCs and PUCs) aren’t experts in credit reporting or the regulatory framework around credit-information sharing. Many mistakenly believe the data is unregulated and can be used for marketing. Not wanting to contribute to an increase in commercial mail and telemarketing calls, some regulators have a knee-jerk reaction when the topic of credit reporting is raised by an interested media, communications or utility company. PERC has been working to educate regulators and has had success in their outreach efforts. PERC can be a resource to firms interested in full-file reporting in direct communications with regulators. Part 3: Wednesday, June 29 Next, in the concluding post of this interview with PERC founder, president and CEO Dr. Michael Turner, the doctor discusses mandatory credit-information sharing for communications companies, and the value of engaging and educating state regulators. Agree, disagree or comment Whether you agree with Dr. Turner’s assertions or not, we’d love to hear from you. So please, take a moment to share your thoughts about full-file credit reporting in the communications industry.

This is the first in a three-part interview between Experian’s Tom Whitfield and Dr. Michael Turner, founder, president and CEO of the Policy and Economic Research Council (PERC)—a non-partisan, non-profit policy institute devoted to research, public education, and outreach on public and economic policy matters. Dr. Turner is a prominent expert on credit access, credit reporting and scoring, information policy, and economic development. Mr. Whitfield is the Director of Marketing for Experian’s Telecommunications, Energy and Cable practice. In this post Dr. Turner discusses how communications providers and their customers can both benefit from full-file credit reporting. Comments, suggestions and differing viewpoints are welcome.   _____________________________ Why is full reporting to the bureaus so critical for communication providers? PERC’s research has found at least three good business reasons for media and communications companies to consider this practice: 1) Improved cash flow. In a survey of nearly 1,000 heads of household (those with primary bill paying responsibility), media and communications payments ranked below payments that were fully reported to credit bureaus. When asked how credit reporting would impact bill payment prioritization, half of all respondents indicated they would be “much more likely” or “more likely” to pay their media and communications bills on time. Such an outcome would represent a significant cash flow improvement. In fact, case study results substantiate this, and demonstrate further benefits from reduced delinquencies and charge offs. 2) Cost savings. In a survey of media, communications, and utilities the perceived costs of reporting payments to a bureau were, in fact, substantially greater than actual costs incurred, and perceived benefits significantly lower than actual benefits. In most cases, the actual benefits reported by firms fully reporting payment data to one or more nationwide credit bureaus were multiples higher than the actual costs, which were reported as being modest as a ratio of IT and customer service expenditures. 3) More customer loyalty, less churn. In a competitive deregulated environment, telling customers about the benefits of fully reporting payment data (building a good credit history, reducing costs of credit and insurance, increasing credit access and credit limits, improving chances of qualifying for an apartment rental or job) could result in increased loyalty and less churn. How do providers stand to benefit from reporting? Providers benefit because fully reporting payment data to a nationwide credit bureau for inclusion in credit reports actually changes customer behavior. Reporting negative-only data doesn’t affect customers in the same way, and, in the vast majority of cases, does not affect payment behavior at all, as consumers are entirely unaware of reporting or see it as a “black list.” By communicating the many customer benefits of fully reporting payment data to a credit bureau for inclusion in a credit report, the provider benefits from improved cash flow, reduced charge offs, and improved customer loyalty. Part 2: Monday, June 27 In Part 2 of this interview, Dr. Turner explains how full-file credit reporting actually benefits consumers and why many communications providers haven’t yet embraced it. The primary reason uncovered in PERC’s research may surprise you, so be sure to come back for Part 2. Agree, disagree or comment Whether you agree with Dr. Turner’s assertions or not, we’d love to hear from you. So please, take a moment to share your thoughts about full-file credit reporting in the communications industry.

For communications companies, acquiring new accounts is an ongoing challenge. However, it is critical to remember that managing new and existing accounts – and their respective risks – is of tremendous importance. A holistic view of the entire customer lifecycle is something every communications organization can benefit from. The following article was originally posted by Mike Myers on the Experian Business Credit blog. Most of us are pretty familiar with credit reports and scores, but how many of you are aware of the additional tools available to help you manage the entire credit risk lifecycle? I talk to credit managers everyday and as we’re all trying to do more with less, it’s easy to forget that opening accounts is just the first step. Managing risk on these accounts is as critical, if not more so, than opening them. While others may choose to “ship and chase”, you don’t need to. Proactive alert/monitoring services, regular portfolio scoring and segmentation are key components that a successful credit department needs to employ in the constant battle against “bad” accounts. Use these tools to proactively adjust credit terms and limits, both positively and negatively. Inevitably some accounts will go bad, but using collection research tools for skip tracing and targeting services for debt collection will put you first in line for collections. A journey of 1,000 miles begins with a single step; we have tools that can help you with that journey and all can be accessed online.

Later this month, at TRMA’s 2011 Summer conference in San Francisco, U.S. Cellular’s John Stevenson will facilitate a panel discussion by industry experts entitled “How to Make a First-Party Program Successful.” Topics will include: roll-out, how to measure success, criteria in choosing a partner, experience around unsuccessful ventures and how to turn it around; training/recruiting (internal versus external). Panel – How to Make a 1st Party Program Successful Moderated by: John Stevenson, U.S. Cellular Wednesday, June 29 | 10:30 AM – 11:15 AM Panelists: Dave Hall, West Asset Management; David Rogers, GC Services; Sterling Shepherd, CPA ------------------------------------------------ KM: Thanks for joining us today, John. Before we get started, tell us about your background, including what you do for U.S. Cellular and your work on TRMA’s Board of Directors. JS: My pleasure Kathy. I have been in the wireless industry for over 25 years now, mostly with service providers, including U.S. Cellular, where I have been for the past five and half years. I lead the Financial Services organization, which is responsible for cradle to grave accounts receivable- credit, collections, fraud management, risk assessment and management, all the way through to debt sales and write off. I just joined the TRMA board earlier this year and am starting to dive in to all the activity going on. It’s really a strong trade association for sharing information and best practices that can help all members improve results. KM: The discussion you’ll be moderating is entitled “How to Make a First-Party Program Successful.” Can you briefly describe the focus of the proceedings and why you believe companies need this information? JS: Many of our member companies either already use, or are considering the use of an outsource partner for their first party collections. This panel is not going to get into whether a company should or should not, but will focus more on how to make it a success once you have made that choice. We have some real depth on our panel, they have seen a lot of programs and know what it takes to make it a success. We are asking the panel to really focus in on sharing some of the key points to address with a first party program. Our aim is that the TRMA members, both new and experienced with first party programs, have a couple of those AHA moments, where they pick up something new they can use in their own operations. KM: What are one or two other emerging telecom issues you think people should know about? JS: There is a recurring theme, and that is the ever changing risk profile that telecom risk managers have to deal with. The devices are more expensive, the services more complex, there is a lot of bundling going on. All that really emphasizes how important it is to ensure your models and strategy are current and continue to deliver the results you expect. That’s part of the value of TRMA, no matter what the latest trend or issue in risk management is, this is a great place to learn more about it, and talk to your peers and support partners about it. KM: Insightful as ever. Thanks so much for your time. ------------------------------------------------ Other sessions of interest at the TRMA Summer Conference Beyond Consumer Credit: Providing a More Comprehensive Assessment of Small-Business Owners Wednesday, June 29 | 3:15 PM – 4:00 PM Presenter: Greg Carmean, Experian Program Manager, Small Business Credit Share Main topic: new technologies that help uncover fraud, improve risk assessment and optimize commercial collections by providing deeper insights into the entity relationships between companies and their associated principals. Not registered for the TRMA Summer Conference? Go here.

By: Staci Baker It seems like every time I turn on the TV there is another natural disaster. Tsunami in Japan, tornadoes and flooding in the Mid-West United States, earthquakes and forest fires – everywhere; and these disasters are happening worldwide. They are not confined to one location. If a disaster were to happen near any of your offices, would you be prepared? Living in Southern California, this is something I think of often. Especially, since we are supposed to have had “the big one” for the past several years now. When developing a preparedness plan for a company, there are several things to take into consideration. Some are obvious, such as how to keep employees safe, developing steps for IT  to take to ensure data is protected , including an identity theft prevention program, and establishing contingency business plans in case a disaster directly hits your business and doors need to remain closed for several days, weeks, or …. But, what about the non-obvious items that should be included in a disaster preparedness plan? When a natural disaster hits, there is an increase in fraud. So much so, that after Hurricane Katrina battered the Gulf, the Hurricane Katrina Fraud Task Force, now known as the National Center for Disaster Fraud, was created. In addition to the items listed above, I recommend including the following. Create a plan that will put fraud alerts in place to minimize fraud.  Fraud alerts are not just to notify your clients when there is fraudulent activity on their accounts. Alerts should also be put in place to let you know when there is fraudulent activity within your own business as well. Depending on the type of disaster, delinquency rates may increase, since borrower funds may be diverted to other needs. Implement a disaster collections strategy, which may include modifying credit terms, managing credit risk, and loan loss provisioning. Although these are only a few things to be considered when developing a disaster preparedness plan, I hope it gets you thinking about what your company needs to do to be prepared. What are some things you have already done, or that are on your to do list to prepare your company for the next big event that may affect you?

Unless you’ve been hiding under a rock, you are undoubtedly aware that the 4G ship has sailed into port. The 4G network is a completely different technology as compared to 3G, the network it is replacing. 3G was fast, but 4G will set the world on fire. It’s kind of like the difference between a farm tractor and a Lamborghini. Rather than just being able to check email and (slowly) surf the net (as with 3G), 4G users will be able to watch live television and rip through online content like nobody’s business. So what does this mean for communications companies? Change device, change carrier? The big question for wireless providers is whether or not customers will change carriers as they upgrade to new, 4G-supported devices. The simple answer is, it depends. Customers who are currently under contract will not likely jump ship for the simple fact that it will cost too much. For example, let’s say I want to upgrade five devices. I can probably buy these less expensively by changing carriers (due to attractive introductory offers). However, if I have to cancel three contracts prior to term end to do it, it may cost me upwards of $1,000—probably more than I can save by changing carriers. For customers who are at the end of a contract term, upgrading to 4G presents a golden opportunity to change providers, if that’s something they’ve been considering. Wireless providers will obviously need to contact these customers well before their contracts are up and make them an offer they simply can’t refuse. Other concerns for wireless providers Obviously, key players in the market have invested a significant amount of money to develop the 4G infrastructure, and sooner or later they’re going to want to recoup those costs. Introductory offers will motivate many to upgrade to 4G, but will all these new/upgrade customers be able to pay the higher monthly bills that will likely come with their new 4G devices? While locking in all these new contracts will positively affect sales quotas, it will be more important than ever to assess these customers’ cash flow situations and credit-worthiness, so they don’t end up negatively affecting the bottom line. Concerns for other telecommunications companies One other interesting aspect to consider is this: With a 4G device, consumers can effectively create their own “hot spot.” So the question is, just as many people are dropping their landlines in favor of wireless, will 4G device users decide to drop their Internet providers? How about their cable television service? I intend to revisit this topic in 3-6 months to see whether early 4G adopters are in fact jumping to different carriers and/or dropping other services. What do you think might happen as 4G becomes the new normal? Leave a comment and share your thoughts.

With cell phones overtaking landlines as the new “home phone” for many consumers, things could get tricky for credit card holders and other debtors as well as the creditors who need to reach them. The Federal Communications Commission wants to limit the ability of collectors to use autodialers to call cell phones. But the unintended consequences could make credit more costly as well as harder to get for younger customers. The FCC’s proposed revision At issue is a proposed FCC action to revise the Telephone Consumer Protection Act (TCPA) of 1991 in an effort to align its regulations with Federal Trade Commission rules. The do-not-call rules already restrict telemarketers from calling cell phones. But the new FCC revisions would cover any call to a cell phone, including legitimate calls to collect a debt, notify a customer of a payment due, or request additional information to complete an application. Confusion about consent Businesses are puzzled at how compliance might work under the new rule. If approved, the proposed rule would no longer permit creditors to call a customer’s cell phone when the cell number was filled in on an application. The proposed rule changes the definition of what constitutes prior consent. Just having a phone number on an application wouldn’t be sufficient. Companies would be required to have written permission, such as “I consent to calling my cell phone when there’s a problem…” When a cell phone is the only phone This raises new issues. For instance, if a consumer needs to be contacted, but the company doesn’t know the cell phone is the only line, the company could still be liable for calling it. What now? The good news is that this issue hasn’t moved anywhere over the last year. The rule was proposed in March of 2010 and comments were accepted up to last May, but nothing has happened since. From a regulatory perspective, the level of industry concern over the FCC’s proposed rule warrants some caution. While some form of revision could still go forward, the modification may not be in line with FTC rules. Are you concerned about the FCC’s proposed cell phone rule? Let us know if you’ve developed contingencies in case it’s approved. We’ll be sure to keep you up to date on any new developments, so watch this space for updates. For further reading on this issue: FCC Cell Phone Rule Would Raise Risk Debt Collectors Seek Right to 'Robocall' Cell Phones

Time certainly does fly — I can’t believe it’s been more than a month since TRMA’s Spring Conference in Las Vegas! Those of us who participated from Experian Decision Analytics had a great time interacting with all the telecommunications risk management professionals who attended, and the feedback we received on our presentations was overwhelmingly positive. Sharing our thoughts We had the occasion to get together recently to compare notes about the conference, and wanted to share a few observations with you: Attendees who participated in Jim Nowell’s SimTel business game were EXTREMELY engaged. (Click here to see photos!) A number of participants told Jim they’d like to have him run the game for their entire team back at the office. Greg Carmean reported that there was a lot of interest focused on credit consortiums, especially concerning who is participating in them within the telecommunications space. Linda Haran noted that attendees were curious about where jobs would be created (largely in the private sector) and where foreclosure activity would be the strongest (CA, AZ, NV and MI as expected, but increases have been observed in TX, WA, IL, GA and CO). Jeff Bernstein found that unemployment remains a concern, though increasing consumer confidence and spending seem to be moving us toward a slow but steady recovery. Collectability scores were also a big topic of interest. Attendees wanted to better understand whether these scores represent a consumer’s ability to pay or their propensity to pay. Finally, regulatory requirements continue to be an area of concern, especially surrounding the Fair Credit Reporting Act (FCRA).   Share your thoughts! If you attended TRMA’s Spring Conference, we’d love to hear from you. Please share your thoughts and impressions from the conference by commenting on this blog post. All of us at Experian look forward to seeing you at TRMA’s Summer Conference in San Francisco June 28 - 29, 2011.

DISH Network’s Team Summit scheduled for May 4-6 Team Summit is an annual event hosted by DISH Network for over 3,000 retailers in the digital satellite broadcast industry who are serious about growing their businesses and doing what it takes to succeed. This year’s Team Summit is scheduled for May 4-6 at the Colorado Convention Center in Denver, Colorado. In addition to training, networking, meals, entertainment and more, Team Summit features a trade show that includes over a hundred companies showcasing the latest in technology, services and tools. At Experian, we’re committed to investing in new technologies in order to offer our customers the most effective ways to target, acquire and manage customers. Being a part of Team Summit helps us better understand how we can more effectively respond to the needs of one of the key industries we serve. It also allows us to share what we see as up-and-coming trends and new developments in all areas of customer lifecycle management. Learn more about Team Summit Click here for more details on DISH Network’s Team Summit and be sure to stop by our booth. We look forward to seeing you there, but if you can’t attend (or even if you can), be sure to follow us on Twitter for live summit updates, and check back here for post-summit blog posts.

The subject of “bill shock” has been getting an increasing amount of coverage lately. On one side, the FCC and consumer groups are advocating new regulations mandating customer alerts and other information to help customers avoid unexpected monthly charges, or “bill shock.” On the other side, three wireless industry groups, CTIA, the Rural Cellular Association (RCA) and the Rural Telecommunications Group (RTG), have come out in opposition to the FCC’s proposed mandate. The consumer view According to Consumer Reports, bill shock is a common occurrence: One in five survey respondents reported receiving an unexpectedly high bill in the previous year, often for exceeding the plan's voice, text, or data limits… half of them were hit for at least $50, and one in five for more than $100. The industry view In comments to the FCC, the CTIA maintained that new mandates were not only unnecessary but costly, and that carriers already provided sufficient monitoring tools for customers. In addition, the CTIA argued that the FCC did not have the authority to impose such rules and that they would violate First Amendment protections: The FCC should refrain from initiating prescriptive rules that not only would likely cost carriers (and therefore consumers) tens, if not hundreds, of millions of dollars to put into practice, but that also would raise numerous legal issues, create substantial implementation challenges, and force companies to upgrade to a set of government standards instead of creatively competing in the provision of service to customers. A No-Win Situation? The issue puts carriers in an awkward position. Even if they prevail with the FCC and prevent the proposed mandates, they may still lose in terms of public relations with consumers. Connected Planet Blogger Susana Schwartz got to the heart of the matter with the question of who is ultimately responsible: the customer or the carrier? At what point is it too much responsibility to put on the carriers’ shoulders and at what point should people be held responsible for their choices? Regardless of the answer to such philosophical questions, there are the three key FCC proposals that wireless carriers need to be aware of as the issue moves forward. Three New Potential FCC Mandates   Over-the-Limit Alerts: The FCC’s proposed rules would require customer notification, such as voice or text alerts, when the customer approaches and reaches monthly limits that will result in overage charges.   Out-of-the-Country Alerts: The FCC’s proposed rules would require mobile providers to notify customers when they are about to incur international or other roaming charges that are not covered by their monthly plans, and if they will be charged at higher-than-normal rates.     Easy-to-Find Tools: The FCC’s proposed rules would require clear disclosure of any tools offered by mobile providers to set usage limits or review usage balances. The FCC is also asking for comment on whether all carriers should be required to offer the option of capping usage based on limits set by the consumer.   How will these proposals affect your business? Let us know your concerns. We’ll keep a close watch on this issue as it develops and keep you posted.

This is the third post in our series about bundling. In the previous two posts, I discussed 1) the many benefits of bundling services and 2) how to determine who might be a good candidate for bundled services. When it comes to maximizing upside and mitigating risk, of primary concern is knowing your customer’s payment history and creditworthiness. But once you’ve identified good candidates for bundled services, just what is it you should offer? An offer they can’t refuse As with most marketing practices, there is no exact formula for creating a successful bundled package. Some considerations include: Making sure the package is worth more than the sum of its parts. If it costs the same to buy each of the services separately, your customers might very well go shopping elsewhere for each individual service.   Creating a package that makes it easier to choose from various options. An overly complicated offer is more likely to drive customers away. On the other hand, an offer that simplifies your customer’s life is going to be more attractive.     Ensuring that the customer feels at least one product in the bundle is a “need” item. For example, many consumers require a landline for an alarm system, which makes the landline a “need item” for them. Linking an essential service or product (“need item”) to a luxury product/service (“nice to have”) adds value to the package and makes it more attractive to certain consumers. Because the package includes a need item, these consumers would think twice before skipping a payment.     Providing a few choices rather than a one-size-fits-all offer. Create several packages at different price points that include different options. To determine the most appropriate services to bundle, you need to drill down to find out what products are most appealing in a particular market. For instance, bundling might be more appealing in some higher income point populations as opposed to lower income areas.     Understanding a customer’s cash flow situation and accommodating for a certain degree of bill shock can go a long way toward creating bundled offers that customers actually respond to in a positive way.     Any questions? If you’re thinking about getting into the bundling game — or expanding on your current bundling strategy — you have a lot to consider beyond these three posts. If you have specific questions in the realm of bundling you would like to see addressed, please be sure to comment on this post.

In a previous post (“The Benefits of Bundling”), I discussed some of the advantages that can be derived from bundling services, including: • Enhanced customer loyalty • Simplified customer experience • Time and money savings • The ability to penetrate new markets • Easier and less risky upselling path for larger share of wallet Easier said than done While the benefits may be many, making bundling work for you is no simple task. Formulating a plan to maximize upside and mitigate risk starts with a deep understanding of your customer’s ability to pay a bundled services bill. I recommend the following: Leverage your current relationship (or your partner’s relationship) with the customer to understand past payment behavior. A long history of on-time payments is obviously a good sign, but it’s not the only attribute to consider. Look at the customer’s credit score to get an idea of creditworthiness. By setting certain thresholds, you can amass a list of customers that would likely respond positively to a bundled offer and also be able to pay for it. Incorporate broader data sets to improve business intelligence and obtain a more accurate assessment of each customer’s creditworthiness. Overlaying certain attributes on top of a base credit score can help you make more effective decisions about which customers to approach with a bundled offer. In fact, even a questionable credit group might receive a positive lift by applying the right attributers (see below). Alternatively you might be able to uncover the few members of an otherwise undesirable group that have the right attributes but that might otherwise have slipped under the radar. Ultimately your goal is to determine the point at which a customer is most profitable to you versus the point at which paying the bundled bill becomes a problem. But that’s not the end of the story. Just because a customer can pay for a bundled offer doesn’t mean he or she will. Once you’ve determined the right customers to approach, your next task is to determine how to create the most appropriate mix of services to bundle, a topic that will be covered in an upcoming post. In the meantime, if there are specific topics in the realm of bundling you would like to see addressed, please be sure to comment on this post.

This paraphrased lament from Coleridge’s Rime of the Ancient Mariner may loosely reflect the predicament facing many communications companies today: afloat on vast sea of customer information, yet, lacking resources or expertise, unable to draw from it much new or actionable intelligence. Not that data mining is ever a small or insignificant task. It isn’t. Even when resources are plentiful, obstacles can loom large—especially across numerous lines of business, where risk can multiply exponentially. Siloed data, disparate customer records and other challenges also make the work difficult, as do: The dynamic nature of consumer information Inconsistent data quality and match logic throughout the enterprise The inability to reliably link active and inactive accounts failing to identify existing customer relationships at the point of application The missing link Experian has seen many communications companies overcome these issues through database linking—that is, connecting, integrating and packaging customer information from several sources into a more cohesive and accessible structure. Linking reduces risk by identifying overlap of consumers with multiple accounts across several lines of business. It also reveals duplicate records, as well as active accounts that may be current in one line of business, but delinquent or inactive in another. The benefits The broader perspective gained through database linking can drive new efficiencies and profitability in many vital areas of your business, from fraud prevention to skip tracing and collections. Should the need arise, newly linked information can also be used to locate elusive customers or former employees for legal purposes. What you can do right now Even if resources are currently limited you can still begin discovery—the process of identifying precisely what data you have, where it resides within the enterprise, how it’s being used, and by whom. This information, perhaps combined with guidance from an experienced external service, can provide a solid foundation from which to begin leveraging (and if indicated, supplementing) existing customer data. We know communications clients who have identified millions of dollars in uncollected bad debt that was linked directly to current, active customers, using a couple of “next generation” data tools. Like the old Mariner, your in-house data has a big story to tell. Question is, are you equipped to hear it? If you like this topic, click here to read the post entitled “Leveraging Internal Data to Create a Holistic View of Your Customers.

Next week (Feb 22-23), several Experian credit and collections experts will have the privilege of sharing their expertise with TRMA conference goers. Leading up to this year’s Conference, I thought I’d briefly introduce you to each of these speakers and provide a sneak preview of his or her presentation. Session: TRMA Learning Lab (Tuesday, 2/22/11, 8 a.m. to 12 p.m.) Topic: The SimTel Business Game for Account Management Experian Presenter: Jim Nowell Business Training Consultant Follow up Session (Game results): Wednesday, 2/23/11, 10:45 a.m. to 11:15 a.m. ----- KM: Today, we welcome Experian’s Jim Nowell. How are you doing, Jim? JN: I’m doing great, Kathy. Really looking forward to sharing the SimTel Business Game with folks at TRMA. KM: Two sessions, right? JN: Yes, the Game is on Tuesday. We present the results on Wednesday. KM: Before we hear about the Game, can you briefly describe what you do at Experian? JN: Sure, I’m a Business Training Consultant. My job is to train our clients’ analysts in setting strategies using Strategy Management systems. It’s not so much about how to use the software but what to look for and what to do (or not do) to address the problems. I do this through a 2½-day “SimRisk” Business Game courses. KM: 2½-days? I thought this was 4 hours! JN:The Business Game that we’ll run at TRMA is actually an abbreviated version of our regular analyst training course. Of course, in the full version there’s more time to spend discussing teams’ proposed strategies and possible outcomes. KM: Tell us a little bit about the SimTel Game itself, including why you do it and what players come away with? JN: The SimTel Business Game for Account Management is a realistic risk simulation exercise in which Risk Managers work in small teams to solve credit problems for a fictitious Telco portfolio. We offer it at conferences so people can show off their “credit chops,” while learning new ways to refine corporate credit strategy. KM: That sounds fun, is SimTel new? JN: We’ve actually been running the Originations version of SimTel for a few years now, but there was a lot of demand for an Account Management version, so we developed this last year. When we tested it out in the UK, players really got into it. KM: So how does the game work? JN: Before the session, participants receive a set of simulated reports showing the portfolio performance over the last 24 months. Using Strategy Management Software, they get three opportunities to amend their strategies for: Collections, Credit Limit Assignment and the “Ongoing Bundle.” After each set of changes, the portfolio is run forward by 3 months and a new set of reports is created to reflect the updated results.   KM: Why do people like the SimTel game so much? JN: First of all, it’s fun! And, it provides a great opportunity to work side-by-side with industry peers to solve a realistic business-credit problem. There’s also the thrill of competition. Even though the data is simulated, people approach it as if it were real. During the session, players gain a real appreciation for how changes to one element of a strategy, say credit limit assignment, directly affects other areas, collections for example. KM: So true. What happens on Wednesday? JN: That’s when I’ll deliver the games results … and most importantly, the winners! We finish up by summarizing how people can use the Strategy Management Software to develop their own winning strategies, and with a quick Q&A, so it should be fun. KM: Sound great, Jim, I can’t wait. JN: Thanks, Kathy. Hope to see you there. Stay in the know Follow Experian from the TRMA conference on Twitter (@experiancredit), and check this blog regularly to learn about the latest trends, tools and tips—including credit and collection best practices and emerging legislation.

By: Linda Haran Next week (Feb 22-23), several Experian credit and collections experts will have the privilege of sharing their expertise with TRMA conference goers. Leading up to this year’s Conference, I thought I’d briefly introduce you to each of these speakers and provide a sneak preview of his or her presentation. Session: Wednesday, February 23, 2011 (9:30 a.m. to 10:30 a.m.) Topic:  Economic Update: Historical linkages between credit conditions and the economy, and their impact on telecommunications. Experian Presenter: Linda Haran, Senior Director, Business Strategy and Marketing, Experian Decision Sciences ---- KM: I want to welcome Linda Haran, Senior Director, Business Strategy and Marketing at Experian. Good morning, Linda. LH: Good morning, Kathy. It’s nice to see you. KM: Thanks. Well, another TRMA conference is upon us. LH: Yes, we’ve attended a few, haven’t we? KM: Yes, we have!  It’s one of my favorite conferences, though. And in terms of the quality and breadth of information, this one looks very promising for providers. KM: Now, we know you’re presenting again this year, but before we hear about that, tell us a little bit about what you do at Experian. LH: Sure. I’m the Senior Director of Business Strategy and Marketing for Experian Decision Sciences. I work closely with marketing and product managers, and together we focus on a couple of key areas. First, is understanding market trends and how they might affect clients’ emerging and future needs. We spend a lot of time delving into companies’ business issues and helping them see how sound analysis and good data can make them more successful. Internally, I work with our North American Decision Sciences team to formulate new product and growth strategies. It’s a big job but we have a very dynamic and dedicated team, which makes it fun. KM: Well, you’re no stranger to financial services. LH: No, I’ve been in the industry for more than 15 years. Nine with Experian, including time as Director of Product Management and Senior Manager of Portfolio Strategy for the Consumer Information Solutions. KM: You definitely bring a “big picture” perspective. So what will attendees learn from you this year? LH: In the “Economic Update,” session I (and an industry counterpart) will review the historical linkages between credit conditions and the economy—and specifically, how they relate to telecommunications. KM: I believe you’ll also be talking about certain sectors, right? LH: Yes. We present an analysis of the mortgage and bankcard sectors, where delinquencies have actually turned the corner and now are trending downward. We’ll also cover the state of foreclosures, changes in consumer behaviors, and the impact of all that on telecommunication services. Finally, we get into the credit outlook—changes in lending standards, delinquency trends, things like that—and share what we see coming for telecoms in the next couple of years. KM: All that in an hour, wow! LH: Yes! It’s definitely a full session. Because we tie together the past, present and future. Fortunately, people like the material, so we spend a lot of time afterward talking and answering questions. KM: Should be great, Linda, looking forward to it. Thanks so much for your time. LH: You’re welcome. See you there. Stay in the know Follow Experian from the TRMA conference on Twitter (@experiancredit), and check this blog regularly to learn about the latest trends, tools and tips—including credit and collection best practices and emerging legislation.