Loading...

Uncertainty fueling entrepreneurial activity

Published: June 16, 2025 by Gary Stockton

Commercial Pulse Report | 6/17/2025

Economic uncertainty is often seen as a deterrent to growth, but for many Americans, it’s become the fuel for a fresh start. As inflation wavers and traditional employment structures shift, more individuals are stepping out of corporate roles to pursue business ownership. In this week’s Commercial Pulse Report, we take a closer look at what’s driving this wave of entrepreneurial activity.

Gen X Leads the Charge Toward Self-Employment

According to Guidant Financial’s 2025 Small Business Trends report, Generation X is leading the charge. Many in this age group are opting out of traditional career paths, motivated by a desire for autonomy, flexibility, and a more purposeful work life. According to Guidant’s report, Gen X holds the largest share of U.S. small business ownership, with a significant portion of these entrepreneurs transitioning from established careers.

What’s driving this shift? Dissatisfaction with corporate life and a strong desire to be one’s own boss are leading motivators. It’s a story of experienced professionals reevaluating priorities and seeking more control over their financial future. And it appears to be a fulfilling decision—75% of small business owners report being happy with their choice to go independent.

Retirement Savings Power New Ventures

A surprising—but telling—statistic in ’s report: 53% of new business owners used 401(k) retirement funds to launch their ventures. This trend underscores a growing willingness to invest personal wealth into long-term entrepreneurial aspirations. Known as Rollovers as Business Startups (ROBS), this approach allows individuals to use retirement funds without early withdrawal penalties.

Majority of business owners happy to own a small business – many raiding 401k to self-finance

It’s a bold move, signaling high confidence among business owners—but also highlighting gaps in access to traditional funding channels. Entrepreneurs are taking on more personal risk, in part because institutional capital isn’t always accessible to young businesses.

Interestingly, 56% of all new businesses are either newly founded or existing independent ventures, showing a diverse range of entrepreneurial approaches—from solo startups to revitalized legacy brands.

The Credit Dillema for Young Businesses

Experian’s data shows that businesses under two years old account for more than 50% of new commercial card originations. These companies are opting for credit cards over term loans due to fewer barriers to entry, but this often means lower funding limits. Meanwhile, newer businesses face steeper challenges securing traditional loans. They now represent just 15% of term loan originations, down from 27% in 2022.

For lenders, policy makers, and service providers, these trends underscore the need to rethink how we support emerging businesses. From alternative funding tools to better credit-building pathways, there’s a growing opportunity to empower America’s newest entrepreneurs.

Stay Ahead with Experian

  • Visit our Commercial Insights Hub for in-depth reports and expert analysis.
  • Subscribe to our YouTube channel for regular updates on small business trends.
  • Connect with your Experian account team to explore how data-driven insights can help your business grow.
Rising Delinquencies Signal Growing Risk in Transportation & Warehousing

Logistics credit risk is rising according to Experian’s latest Commercial Pulse report, signaling financial strain.

Oct 27,2025 by Gary Stockton

Under Pressure: How Rising Food Costs Are Changing Restaurant Credit Behavior

Rising costs are continuing to squeeze American wallets — and perhaps nowhere is that more apparent than in the food sector. According to the latest Experian Commercial Pulse Report (October 14, 2025), food prices are having a profound impact on where and how consumers choose to eat. With the Consumer Price Index for food rising 3.2% year-over-year, both full-service and limited-service restaurants are feeling the heat. Watch the Commercial Pulse Update Specifically, Full-Service Restaurant prices have surged 4.6%, while Limited-Service locations have seen more modest increases of 3.2%, the lowest pace in over a year. As price-sensitive consumers pull back on discretionary spending, Experian’s data shows a notable shift toward more affordable dining options—or a return to eating at home. Credit Demand Is Strong, But Approval May Be Slipping Even with shifting consumer habits, restaurants are not sitting idle. Experian’s credit data reveals that both Full-Service and Limited-Service Restaurants are actively seeking commercial credit — a likely sign of increased working capital needs in the face of inflation and tighter margins. However, access to that credit appears to be narrowing. Commercial inquiries from Full-Service Restaurants have risen to 1.7x pre-pandemic levels. Limited-Service Restaurants follow closely at 1.5x. Yet the number of credit-active Limited-Service establishments has declined, suggesting either a slowdown in approvals or reduced eligibility. This contrast implies that demand for financing is rising faster than approval rates, especially for smaller or newer businesses trying to stay competitive amid rising costs. Shrinking Credit Limits, Rising Utilization Restaurants are not only facing tighter access but also leaner terms. Average credit limits for new commercial card accounts have fallen significantly since 2021: Full-Service Restaurants: Down from $11,500 to under $6,000 Limited-Service Restaurants: Also trending downward Groceries (used as a benchmark for at-home eating): Down from $13,000 to $9,000 At the same time, credit utilization rates are climbing — an early warning sign that businesses are relying more heavily on revolving credit to manage day-to-day operations. Full-Service Restaurants now use 31.9% of available credit, up 4.6 points since 2023. Limited-Service Restaurants trail close behind at 31.8%. Groceries come in at 28.8%, showing increased pressure even in the at-home dining sector. Taken together, this combination of lower credit limits and higher utilization points to a tightening credit environment, which may be challenging for restaurants to navigate through the holiday and post-holiday seasons. Commercial Risk Trends Tell a Mixed Story One of the more nuanced insights in Experian’s report is how different restaurant types are weathering the current environment from a risk perspective: Full-Service Restaurants show only a modest decline in commercial risk scores (–0.8 points), suggesting relative resilience despite financial pressures. Limited-Service Restaurants, interestingly, saw a +1.4 point improvement in risk scores—indicating increased stability and better adaptation to current market conditions. In contrast, grocery retailers—the benchmark for “eat-at-home” sectors—experienced a -1.8 point drop in their risk scores, highlighting greater strain in that segment. This divergence reflects a growing consumer shift toward lower-cost food options like quick-service dining, potentially at the expense of both full-service restaurants and grocers. What It Means for Lenders and Business Strategy These trends carry significant implications for financial institutions, credit providers, and small business advisors: Rising inquiries + shrinking credit limits = greater risk of liquidity stress Stronger risk scores for Limited-Service = opportunity for more targeted lending or product offerings Elevated utilization rates = need to monitor credit performance closely, especially for revolving credit For business owners and operators, understanding these dynamics is crucial to building resilience in a volatile market. Strategic decisions around financing, menu pricing, staffing, and technology adoption will likely make or break performance through the next few quarters. Conclusion: A Sector Under Pressure — but not out While economic headwinds persist, the restaurant industry shows remarkable adaptability. Whether it’s shifting toward leaner operations, targeting lower-income consumers, or increasing credit usage to bridge cash flow gaps, the sector is evolving in real-time. As always, Experian’s insights provide a critical lens into these movements—helping lenders, business leaders, and policymakers make smarter decisions amid uncertainty. For the full analysis, including all small business credit trends, read the latest Experian Commercial Pulse Report. ✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis. ✔ Subscribe to our YouTube channel for regular updates on small business trends. ✔ Connect with your Experian account team to explore how data-driven insights can help your business grow. Download the Commercial Pulse Report Visit Commercial Insights Hub Related Posts

Oct 10,2025 by Gary Stockton

Credit Signals in Construction: Early Warnings for Lenders and Risk Leaders

This week Experian focuses on the growing construction industry and early warning risk signals for lenders and risk managers.

Sep 15,2025 by Gary Stockton

Commercial Insights Hub

Follow Us!

Subscribe to our blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

About this blog

The latest insight, tips, and trends on all things related to commercial risk by the team at Experian Business Information Services. Please follow us on social media.

Stay informed by subscribing to this blog

Sign up for email notifications when new content has been published by Experian Business Information Services.
Sign Up