Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on...
Tapad launches global privacy-safe solution to provide continuity in the absence of third-party cookies Switchboard, a module within The Tapad Graph, will connect emerging...
Adapt with Tapad, a part of Experian Leading browsers have made public announcements and technical deployments to reduce the digital advertising accessibility of third-party...
With the emergence of email addresses as a currency for brands to communicate with their consumers offline; attaching email data to in-store purchases lays the groundwork...
One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...
To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...
Addressable TV has been through a transformation in the past year. Streaming content has become the most coveted space for creators and advertisers with...
For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...
