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Cross-device matching and pixel-based foot traffic attribution reporting empower digital marketers with greater control of location-based campaigns. RALEIGH, N.C. (PRWEB) AUGUST 04, 2020 Tapad,...

August 4, 2020 by Experian Marketing Services

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

August 3, 2020 by Jason Weinstein, Business Development Manager

2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...

July 24, 2020 by Steve Zimmerman, Director of Custom Analytics and Jessica Childs, Product Manager

Overview Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients. Challenge Chartable needs to differentiate between consumer...

July 22, 2020 by Experian Marketing Services

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

July 8, 2020 by Lester Holze, VP of Sales

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

June 25, 2020 by Lester Holze, VP of Sales

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

May 29, 2020 by Jill Canetta, Chief Data Officer

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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