Latest Post

Loading...
Experian Marketing Services’ Top 5 Blog Posts for 2018...

The end of the year is a time for many traditions; like celebrations, countdowns, and resolutions. Another trend we see at the end of...

Read More Experian Marketing Services’ Top 5 Blog Posts for 2018
Social Media Trend: Beauty Influencers Take Over Twitt...

With more than 336 million active users, Twitter has taken the social media world by storm. Its heavy user traffic can leave you wondering,...

Read More Social Media Trend: Beauty Influencers Take Over Twitter
Experian Kicks off ConnecTours in Chicago and New York...

This year, Experian decided to try something new, by hosting our own roadshow style events called ConnecTour. The idea behind ConnecTour was to create...

Read More Experian Kicks off ConnecTours in Chicago and New York
Identify your customers to maximize your advanced TV i...

Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...

Read More Identify your customers to maximize your advanced TV investment
How to Have More Meaningful Interactions with Customer...

In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...

Read More How to Have More Meaningful Interactions with Customers
Understanding the value of first-party data matching...

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

Read More Understanding the value of first-party data matching
The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

Read More The Role of Data in Building Lifelong Relationships with Consumers
DMN Names Patrick Workman to 40Under40 list...

Recently, Patrick Workman, Experian Marketing Services’ vice president of global platform partnerships, was named as part of DMN’s annual 40Under40 list. The recognition is...

Read More DMN Names Patrick Workman to 40Under40 list
The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

Read More The Importance of Identity Resolution and How Experian is Leading the Charge