Unlock your cross-channel marketing potential
Posted on Apr 27 2015 by Bill Tancer
Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.
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The CMO’s 3 keys to marketing success [Infographic]
Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.
Ordering sushi and a lesson in embracing the contextual marketing mindset
To move from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.
Trending Now: Love is in the…inbox
A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.
Memorial Day marketing tips for a successful start to summer
Posted on Apr 23 2015 by John Fetto
Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.
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It’s the economy, stupid: The correlation between email and the overall economy
Posted on Apr 23 2015 by Jacob Davis
Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.
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The Internet of Things: become part of the movement [VIDEO]
Posted on Apr 20 2015 by John Fetto
Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.
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How customer-centric is your email deliverability strategy?
Posted on Apr 17 2015 by Spencer Kollas
As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.
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Welcome (and welcome back) with life cycle marketing
Posted on Apr 08 2015 by Craig Brockman
Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?
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Rethinking search in the mobile age
Posted on Apr 01 2015 by Tamara Barber
Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking search.
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Attribution: You don’t have to do it alone! [Infographic]
Posted on Mar 31 2015 by Victoria Dames
Adopting data-driven marketing attribution can be challenging. But the good news about attribution: you don’t have to do it alone. Check out this infographic for what to look for in a partner.
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Marketing: A primary breeding ground for big data innovation
Posted on Mar 27 2015 by Tom Manvydas
Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.
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