Four mobile marketing pitfalls to avoid
Posted on Jun 18 2013 by Richard Mazzola
Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.
Father’s Day ‘gift guides’ a best practice for retail websites
More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Delivering A+ campaigns this back-to-school season
Dazzle customers with an A+ campaign during this Back-to-School season.
Americans spend 58 minutes a day on their smartphones
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
LGBT 101: What marketers need to know about gay consumers
Posted on Jun 17 2013 by John Fetto
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.
Father’s Day ‘gift guides’ a best practice for retail websites
Posted on Jun 14 2013 by Katie Oakes
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise.
Three tips to finding the right affiliate marketing partners
Posted on Jun 14 2013 by Lauren Rice
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate programs.
Emails with offers drive Back to School purchases
Posted on Jun 14 2013 by Katie Oakes
Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email campaigns.
Data quality must improve for marketing analytics to work
Posted on Jun 13 2013 by Erin Haselkorn
With the cross-channel revolution well underway, marketers are trying to keep up with savvy consumers who make purchasing decisions quickly. To better reach consumers, organizations are working to better understand each individual to provide a more coordinated experience across channels. New Experian QAS research shows that organizations are operating across an average of 3.6 channels. [...]
On-the-go moms need on-the-go marketing this Back to School season
Posted on Jun 11 2013 by Katie Oakes
To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing Services surveyed moms from across the [...]
Embracing the cross-channel marketing imperative
Posted on Jun 10 2013 by Pamela Robertson
Engaging customers seamlessly across channels is an absolute imperative for today’s marketer…but it isn’t easy to do. A recent Experian Marketing Services survey showed that just 44% of those asked had integrated their online and offline marketing programs. So 56% of the respondents’ customers could be receiving uncoordinated messages or offers at the wrong time [...]
It’s graduation season and business is booming!
Posted on Jun 07 2013 by Ellen Potapov
Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner, we wanted to take a look at search traffic around this important milestone. Specifically, we looked at what consumers are searching for and then dug deeper to understand which websites were [...]
Delivering A+ campaigns this back-to-school season
Posted on Jun 07 2013 by Pamela Robertson
The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
