A look at statistics and trends around email campaigns using Twitter
See what made the list - hot products of the holiday season!
Valentine's Day generates nearly $18 billion. Start planning for this holiday mailings now.
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.
Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.
Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. [...]
While there are many components and challenges to big data, data quality needs to be a part of any strategy.
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.
