Does it make sense for a brand like Volkswagen to spend $3.5 million on a 30-second spot?
Three tips on what you can do as an advertiser to effectively connect to your audience.
Our New Mosaic segmentation, Techlightenment data, Hitwise, Cheetahmail and others will fuel our customer obsession.
The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...]
The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial.
Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used.
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official.
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.
Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...]
It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for the apps marketplace to reach 1B downloads. As the fastest-adopted channel, mobile has to be on a marketer’s radar.
New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not [...]
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s Facebook page over the past few weeks, visits have jumped 248% last week as compared to the week ending Dec, 24, 2011.
Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be “smarter” for mobile can go a long way.
