Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient data.
From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the year.
What are cross-channel marketing platforms and how marketers can benefit from them?
We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...]
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.
