Three ways ecommerce marketers can reduce shopping cart abandonment
Posted on May 20 2013 by Richard Mazzola
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.
Three ways ecommerce marketers can reduce shopping cart abandonment
Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Health information exchanges prompt data quality efforts
Posted on May 16 2013 by Jenny Sharpe
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient data.
Top 7 trends for marketers to focus on this year
Posted on May 15 2013 by Denice Surjan
From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the year.
Cross-channel marketing platforms
Posted on May 14 2013 by Sumon Nicole
What are cross-channel marketing platforms and how marketers can benefit from them?
Early Adopter Millennials make great social advocates
Posted on May 10 2013 by Denice Surjan
We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...]
Does business intelligence work for you?
Posted on May 08 2013 by Erin Haselkorn
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Prioritize email quality over quantity
Posted on May 02 2013 by Erin Haselkorn
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.
Holiday insights for the early bird marketer
Posted on May 01 2013 by Amanda Brief
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
