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Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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It’s not just TV. It’s connected TV....

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

Read More It’s not just TV. It’s connected TV.
Auto marketers: It’s time to pay attention to Gen Z...

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

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Podcast: Chico’s FAS shares how their relationship wit...

During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

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So much data—so little time (3 ways to maximize consum...

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

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Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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It’s time for ad buying to evolve...

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

Read More Plan your Advertising Week session schedule now