The high cost of marketing silos – and the requirement for flawless execution

Posted on May 10 2012 by Nancy Shaver

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget.

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Back-to-School marketing – timing is everything

Posted on May 09 2012 by Pamela Robertson

There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST.

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Video: Target American voters by their favorite TV shows

Posted on May 08 2012 by John Fetto

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.

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Email Spring Cleaning

Posted on May 04 2012 by Alyssa Nahatis

Last month, Yahoo! encouraged customers to de-clutter and ”Spring Clean” their inboxes by getting a new Yahoo! email account. Email spring cleaning shouldn’t be limited to a consumer’s inbox; it’s also a great opportunity for Marketers to clean up their email files. According to Fresh Address, 30% of subscribers change their email addresses annually or [...]

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M-commerce: mobile phones are quickly becoming an indispensable shopping tool

Posted on May 01 2012 by John Fetto

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting.

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Multi-Channel Marketing Gets Personal

Posted on Apr 30 2012 by Andy Roy

As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be prepared to capture, integrate and aggregate the response from your customers across multiple channels. A marketer’s challenge is to do this for millions of customers. All marketers get anxious about a call from the “CMO,” but in my case, that means the Chief Mommy Officer.

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Targeting and relevancy: equally important yet very different

Posted on Apr 27 2012 by Marcus Tewksbury

As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same thing. With targeting, it’s easy enough to figure out that a certain group of people should be included in a certain campaign, but which item to promote should be tied to past purchase history.

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Learn the ABC’s of Back-to-School Email Marketing

Posted on Apr 26 2012 by Sara Swenson

Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject lines.

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Three ways to increase customer engagement

Posted on Apr 26 2012 by Pamela Robertson

As marketers continue to strive for cross-channel campaign integration, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase.

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Are you empowering meaningful connections with customers?

Posted on Apr 25 2012 by Denice Surjan

Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage them.

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