An easy opt-out process is key to protecting your email reputation

Posted on Dec 04 2012 by

It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.

Young adults: Texting is just as meaningful as a phone call

Posted on Dec 03 2012 by

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why […]

Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV

Posted on Nov 30 2012 by

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers Insights on […]

Hot holiday trends: week of November 18th – November 24th

Posted on Nov 29 2012 by

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume.  Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent […]

Cyber Monday online retail traffic increased 11% in 2012

Posted on Nov 28 2012 by

Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up […]

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

Posted on Nov 28 2012 by

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer […]

#Twitter and #hashtags in email subject lines

Posted on Nov 27 2012 by

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit […]

Black Friday online retail traffic increased 7% in 2012

Posted on Nov 25 2012 by

Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on Black Friday compared to Thanksgiving Day […]

Thanksgiving Day online retail traffic increased 6% in 2012

Posted on Nov 24 2012 by

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving Day 2012 versus the day before. […]

Online retail visits increase 10% heading into the Holiday weekend

Posted on Nov 21 2012 by

As we head into the busiest Holiday shopping weekend the total US visits to the top 500 retail sites increased 10% this past week compared to the same time in 2011. The top 500 retail sites received more than 666.8 million visits for the week ending Nov. 17, 2012. Retail sites have been steadily growing […]