Facebook advertising and CRM converge

Posted on Feb 01 2013 by

Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.

More than a sibling rivalry: How Baltimore compares to San Francisco

Posted on Jan 31 2013 by

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.

The Digital Marketer: Diving into cross-channel campaign management

Posted on Jan 31 2013 by

Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.

2013 Super Bowl ads: Scoring the brands

Posted on Jan 30 2013 by

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.

Shifts in seasonal shopping behavior and other tidbits from the Marketing Forward Tour

Posted on Jan 23 2013 by

Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward Tour.

Gift guides 2.0

Posted on Jan 21 2013 by

The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails. We like these examples from Crate […]

Thinking through your email deliverability strategy

Posted on Jan 17 2013 by

Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.

Cyber Monday more influential across channels this holiday season

Posted on Jan 17 2013 by

This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.

CNBC World features EMS: technology and the hyper-connected consumer

Posted on Jan 14 2013 by

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show.

SMS: 8 rules of engagement for crafting compelling messages

Posted on Jan 10 2013 by

Use these 8 rules of engagement to help you craft compelling and effective SMS messages.