Google share of searches at 66 percent in July 2012

Posted on Aug 13 2012 by

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively.

The challenge of linking digital data: email, mobile, social and more

Posted on Aug 10 2012 by

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work.

Must-know stats to connect with Dana in multiple channels

Posted on Aug 10 2012 by

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her.

Sky-high Olympics television ratings provide lift to airline advertisers

Posted on Aug 09 2012 by

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?

Job sites see 18% growth online in July 2012

Posted on Aug 08 2012 by

Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and Massachusetts.

Winning counts in social Olympics

Posted on Aug 07 2012 by

Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team Great Britain’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost three quarters of a million fans […]

Finding Creditworthy Customers

Posted on Aug 07 2012 by

In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population.

Marketers, meet Dana – she’s your best customer

Posted on Aug 06 2012 by

Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.

Family Travelers Seek out Deals and Packages

Posted on Aug 06 2012 by

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of taking a vacation.

Olympic fandom, how the games are impacting Facebook fan engagement

Posted on Aug 03 2012 by

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement. For instance Usain Bolt currently has 7 million fans, with this figure set […]