Why Your Customers Aren’t Getting Your Emails

Posted on Jun 26 2013 by

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and more emails are sent out, companies are faced with the challenge of dealing with bad email addresses and the consequences that come with them. Internet Service Providers (ISPs), such as Gmail, […]

Housekeeping items for the 2013 holiday season

Posted on Jun 25 2013 by

The winter holiday season is just around the corner. In order to capitalize on the upcoming season, here are some housekeeping items that we learned from last year’s holiday marketing data. Shopping on the go Mobile activity increased significantly during the Black Friday weekend as consumers were on the go and away from their computers. […]

Promoting Pinterest through email campaigns

Posted on Jun 24 2013 by

Pinterest is one of the newest social media platforms that marketers are using to promote their brands and products. It’s a very visual and social tool, relying on users to share or “pin” their favorite images that link to external websites. It has been highly successful as a way for customers to share their love […]

Email marketers looking to go cross-channel: Start by listening

Posted on Jun 20 2013 by

It seems that all marketers are talking about these days is ‘cross-channel optimization’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be scary. Many marketers are left clutching […]

Lifestyles of the LGBT community: Focus on Auto, Food and Mobile

Posted on Jun 20 2013 by

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services to examine key groups of LGBT […]

Four mobile marketing pitfalls to avoid

Posted on Jun 18 2013 by

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.

LGBT 101: What marketers need to know about gay consumers

Posted on Jun 17 2013 by

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.

Father’s Day ‘gift guides’ a best practice for retail websites

Posted on Jun 14 2013 by

Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise.

Three tips to finding the right affiliate marketing partners

Posted on Jun 14 2013 by

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate programs.

Emails with offers drive Back to School purchases

Posted on Jun 14 2013 by

Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email campaigns.