Cross-channel response attribution: credit where credit is due

Posted on Feb 27 2013 by

Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.

Moving from multichannel to cross-channel marketing

Posted on Feb 26 2013 by

Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device preferences.

Targeting customers for local marketing initiatives

Posted on Feb 21 2013 by

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.

Responsive design: creative and code collide to give email a mobile edge

Posted on Feb 20 2013 by

Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.

Four steps to starting successful online display ad campaigns

Posted on Feb 20 2013 by

What marketers need in order to lay the groundwork for success in their online advertising campaigns.

Understanding the search landscape

Posted on Feb 19 2013 by

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and […]

Using intelligence to create relevant messages

Posted on Feb 13 2013 by

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.

Using data insights to differentiate and attract travelers

Posted on Feb 11 2013 by

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.

Cross-platform media planning, time spent using various platforms

Posted on Feb 06 2013 by

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.

Top 10 trends in email, mobile and social marketing from 2012

Posted on Feb 04 2013 by

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.