Delivering A+ campaigns this back-to-school season

Posted on Jun 07 2013 by

The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.

How Big Data enables a customer-centric marketing process

Posted on Jun 04 2013 by

How marketers can harness Big Data to guide and optimize their customer-centric marketing activities.

Admitting you have a data quality problem is the first step

Posted on Jun 03 2013 by

Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely delivery.

Marketing with predictive analytics – Understanding model over fitting

Posted on May 29 2013 by

Marketers rely on data and analytics to ensure they are equipped with the best insights to stay relevant in today’s digital world. So of course it’s important for marketers to master analytical skills and define processes that can effectively scale with the constant feeds of data over time. In my last blog post I focused […]

Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social […]

Five quick tips for cleaner customer data and improved marketing campaigns

Posted on May 28 2013 by

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.

Building brand loyalty – let your customers show you the way

Posted on May 21 2013 by

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand experience.

Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.

Health information exchanges prompt data quality efforts

Posted on May 16 2013 by

New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient data.

Top 7 trends for marketers to focus on this year

Posted on May 15 2013 by

From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the year.