A common testing mistake: A/B testing for multiple factors

Posted on Oct 16 2012 by

Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.

Creative tips and examples of how to utilize animation in your email marketing messages

Posted on Oct 15 2012 by

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation.

Three programs you can use now to boost holiday sales

Posted on Oct 12 2012 by

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday season.

Experian Marketing Services releases first week of 2012 holiday marketing results

Posted on Oct 11 2012 by

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for […]

DMA 2012 – lots of thought leadership on tap

Posted on Oct 11 2012 by

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile […]

Identifying online Black Friday shoppers

Posted on Oct 09 2012 by

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between […]

Top 5 tips from Movable Ink for boosting holiday sales with live email

Posted on Oct 08 2012 by

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device and even social context, making them that much more relevant and […]

Experian Marketing Services pinpoints rising social network sites

Posted on Oct 05 2012 by

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites.

Google share of searches at 65% in August 2012

Posted on Oct 02 2012 by

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August 2012.

Countdown to the holidays: Hot tips for the holiday marketing season

Posted on Oct 02 2012 by

Holiday marketing Q&A with CheetahMail’s Liz Gould. Liz highlights this year’s holiday marketing trends and gives last minute holiday marketing tips.