Movember: Changing the face of men’s health

Posted on Jul 15 2013 by

At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it from the ground up.

Tidbits from Day 1 of EMS Client Summit

Posted on Jul 12 2013 by

Soundbites from the first day of the 2013 EMS Client Summit, featuring insights from George Takei, John Cena, Don Steele and other marketing experts.

Fun facts from the EMS Client Summit – understanding consumer behavior key to marketing program success

Posted on Jul 11 2013 by

Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.

All your marketing needs is a little MAGIC

Posted on Jul 11 2013 by

Peter Guber emphasized the importance of storytelling and true relationships with customers in his keynote address at the 2013 EMS Client Summit.

Marketing to mobile – why is it so different?

Posted on Jul 08 2013 by

Marketers need to better understand why mobile marketing is different in order to better utilize this growing channel.

Web ‘Qual’ing: A Star Trek Case Study

Posted on Jul 08 2013 by

Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case study.

Confirmed Opt-In a best practice for email marketers

Posted on Jul 03 2013 by

Many marketers are concerned about deliverability in their mailing lists. COI offers a practical way to keep lists healthy and increase customer engagement.

The popularity (and challenges) of Big Data

Posted on Jul 02 2013 by

The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight.

Online search queries paint picture of DOMA ruling reactions

Posted on Jun 28 2013 by

Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma economics.’

Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

Last week, the Cannes Lions awards were presented to some pretty spectacular mobile campaigns. These campaigns, which included everything from SMS textbooks to missing children search apps, used unprecedented strategies to solve marketing and business challenges. Looking at the winners, you can’t help but feel inspired and, in some cases, a little overwhelmed. If you […]