Statistical hypothesis testing

Posted on Nov 19 2012 by

Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results.

A recipe for holiday marketing success

Posted on Nov 16 2012 by

Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year.

Hot holiday trends: week of November 4th – November 10th

Posted on Nov 15 2012 by

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.

Consumer optimism at all time high

Posted on Nov 14 2012 by

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.

Bill Tancer talks holiday retail deals with Fox Business News

Posted on Nov 14 2012 by

Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.

Holiday hot products – tablets top the list and the Furby is back!

Posted on Nov 13 2012 by

Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.

Five questions to ask to make mobile data work for your business

Posted on Nov 13 2012 by

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.

Getting ready for Valentine’s Day email promotions

Posted on Nov 12 2012 by

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.

Hot holiday trends: week of October 28th – November 3rd

Posted on Nov 08 2012 by

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.

Usable holiday marketing trends for digital marketers

Posted on Nov 08 2012 by

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.