The importance of random sampling in statistical experiments

Posted on Apr 02 2013 by

Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.

Planning for holiday 2013

Posted on Mar 27 2013 by

Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013

Married couples with children still retain their buying clout

Posted on Mar 25 2013 by

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.

Mother’s Day – Email trends and tips

Posted on Mar 21 2013 by

Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.

Accurate response attribution – challenging and critically important

Posted on Mar 21 2013 by

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.

Hot off the “press” – the latest digital marketing insights

Posted on Mar 20 2013 by

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.

Want to increase your email frequency? Know your list health!

Posted on Mar 15 2013 by

Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list health.

Addressable TV: a targetable and measurable direct marketing channel

Posted on Mar 12 2013 by

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets.

Email blacklisting: 5 stages to recovery

Posted on Mar 07 2013 by

Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are […]

Millennials — an interesting and influential demographic

Posted on Mar 05 2013 by

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.