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Getting the recipe right for holiday 2014...

Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season...

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Overcoming obstacles to cross-channel marketing succes...

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face....

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Top tips for marketers to remember this Memorial Day...

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell f...

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How device recognition can make marketing campaigns be...

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled....

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To be a marketing mastermind, you need quality data...

Data has become a focal point of all marketing efforts. Ninety-three percent of organizations think data is essential to their marketing...

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The 2014 Digital Marketer Report – advice on how to be...

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of...

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The nuances of navigation in email...

A number of analyses show strong click rates in the navigation area of emails. With mobile usage on the rise, here are some key things to think about when designing navigation...

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We all need to be worried about online traffic fraud...

Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the...

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Why data-driven marketers are well positioned to conve...

Matthew Ball provides his own astute interpretation of LUMA Partners recently released 2014 Strategic Buyer...

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