Companies devoting more room in budgets to data-driven marketing

Posted on Aug 07 2013 by

Data-driven marketing is becoming more popular as the big data revolution continues to take place.

Gmail Updates: New data shows potential promise for marketers

Posted on Aug 06 2013 by

Continuing the conversation about recent Gmail changes and how they are affecting marketers, we look at our clients’ data to see the effect of these changes.

The Royal Baby: Hotter than the Weather

Posted on Aug 05 2013 by

Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the news.

Deliverability misconceptions: The insider break-down

Posted on Aug 01 2013 by

Experian Marketing Services’ Spencer Kollas responds to common misconceptions in the world of deliverability, providing thoughtful insights based on years of experience in the field.

Beware of the ‘monsters’ in your email list

Posted on Jul 31 2013 by

A strong, clean email list can be hard to maintain. There may even be bad addresses and other ‘monsters’ lurking and damaging the deliverability of your campaigns.

Search, Social, Email: Attributing sales to several channels

Posted on Jul 29 2013 by

Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer’s path to purchase.

Email remains the ‘hub’ of cross-channel marketing programs

Posted on Jul 26 2013 by

Like the center of a spider web, email is the channel that is best at supporting and connecting all other channels in a cross-channel marketing strategy.

Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.

Data accuracy an important consideration for financial institutions going mobile

Posted on Jul 17 2013 by

With mobile platforms expanding in banking, institutions need to consider data quality in this channel.

Gmail changes and what they mean for marketers

Posted on Jul 16 2013 by

Recent updates to Gmail affect a user’s experience with an email, and email marketers need to pay attention.