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Ignore the Silicon Valley Twilight Zone...

Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand...

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Data collection – privacy tradeoff...

First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient,...

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Quick – what are the best ways to speed up image loadi...

Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance....

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Rise in cord-cutting creates opportunities for markete...

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they...

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It’s May! Time to ramp up your holiday marketing plans...

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers....

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Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

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Tangible steps that companies can take to improve data...

Information is not valuable to marketers unless it is accurate. Take steps to improve the quality of your data....

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New Experian Data Quality BETA program for marketers...

Check on the health of your data quality in a new Experian Data Quality BETA program...

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Break your impression addiction...

Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and...

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