What Is DMARC?

What Is DMARC?

DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…

Read more
Recent Posts

African Americans look to advertising more than friends to stay

Mar 19 2014 by
Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

Read more ››

Make your emails ring with a “tap 2 call” button

Mar 17 2014 by
How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.

Read more ››

The 2014 Digital Marketer Report is now available

Mar 13 2014 by
I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and...

Read more ››

How to execute a database centralization project

Mar 12 2014 by
Consolidate your database to improve marketing results and better understand your customers.

Read more ››

Scruff is in as men shave less

Mar 11 2014 by
Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the...

Read more ››

The sixth annual Digital Marketer Report launches next week

Mar 06 2014 by
A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.

Read more ››

The grid, the bad and the ugly: Mastering responsive design

Mar 05 2014 by
This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.

Read more ››

Marketers are beginning to glean ROI from new analytics initiatives

Mar 04 2014 by
With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices.

Read more ››

Measure the speed of your data

Mar 03 2014 by
Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets