Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.

The deliverability black box – secrets revealed!

Posted on Oct 30 2012 by

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.

New fall line-up: which TV show viewers are multitasking?

Posted on Oct 29 2012 by

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?

Hot holiday trends: week of October 14th – October 21st

Posted on Oct 25 2012 by

Experian Marketing Services releases holiday marketing trends for week of October 14th

Second presidential debate spawns new Internet meme

Posted on Oct 23 2012 by

The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase.

‘Tis the season for email and search marketing

Posted on Oct 22 2012 by

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.

Checking in on value qualifiers – we’re still cheap

Posted on Oct 19 2012 by

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant

Google share of searches at 65% in September 2012

Posted on Oct 18 2012 by

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services.

Hot Holiday Trends: Week of October 7th – October 14th

Posted on Oct 18 2012 by

Experian Marketing Services releases holiday marketing trends for week of October 7th

A common testing mistake: A/B testing for multiple factors

Posted on Oct 16 2012 by

Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.