Prioritize email quality over quantity

Posted on May 02 2013 by

Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.

Holiday insights for the early bird marketer

Posted on May 01 2013 by

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.

A week in the life of today’s hyper-connected consumer

Posted on Apr 29 2013 by

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.

Optimizing cross-channel marketing spend

Posted on Apr 26 2013 by

How to optimally allocate marketing spend across online/offline channels.

Making your mark with a newsletter

Posted on Apr 25 2013 by

A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.

Do more than inform – build a community with a digital newsletter

Posted on Apr 24 2013 by

Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Using the Shazam mobile app to engage television audiences

Posted on Apr 22 2013 by

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?

They “like” you — they really, really “like” you

Posted on Apr 19 2013 by

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who […]

For every hour online Americans spend 16 minutes on social networks

Posted on Apr 18 2013 by

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes […]