Providing customers an omni-channel experience
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
A look at statistics and trends around email campaigns using Twitter
See what made the list - hot products of the holiday season!
Valentine's Day generates nearly $18 billion. Start planning for this holiday mailings now.
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 8.
Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.
Pamela Robertson covers Peak Week online traffic and email trends, and tips for the rest of your holiday email marketing campaigns.
Experian Marketing Services has released its holiday insights for the week of November 25th, 2012. Take a look at the key findings.
It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...]
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers Insights on [...]