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Understanding the value of first-party data matching...

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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DMN Names Patrick Workman to 40Under40 list...

Recently, Patrick Workman, Experian Marketing Services’ vice president of global platform partnerships, was named as part of DMN’s annual 40Under40 list. The recognition is...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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Lexer & Experian announce partnership to enrich a...

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...

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Why TV Ads Need to Evolve...

It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...

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How data can help you better identify your customers...

In today’s digital age, a customer shows up everywhere. Ann, for example, watches her favorite late-night show and sees an advertisement for a new...

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Data for Good: Helping Those in a Time of Need...

When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...

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