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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

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Guest Post: ‘Tis (always) the season for audienc...

As summer fades, and back-to-school season approaches, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we...

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3 Myths about auto marketing, debunked...

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

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Retail brands: Knowing means growing...

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

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Seasonal audiences & why they matter...

Summer is right around the corner and we know how inundated marketers can get with holiday and event-based audience requests. We also know how...

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Attribution: The most powerful tool for your next adva...

The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

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3 Tactics retailers can leverage to keep their custome...

Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...

Read More 3 Tactics retailers can leverage to keep their customers amid the retail storm