#TrendingNow – holiday season prep

Posted on Sep 08 2014 by

A look into the inbox: brands are gearing up for the holidays, mobile marketing will be big

Marketers, get ready for your content reach to plateau on Facebook

Posted on Sep 04 2014 by

Why marketers should expect more decline and eventual extinction of organic reach on Facebook and start adapting their social media marketing strategy accordingly.

Marketers get a kick out of Tim Howard at #EMSSUMMIT

Posted on Sep 03 2014 by

Tim Howard delighted the 1,000+ marketers who attended Experian Marketing Services’ Client Summit; watch the talk.

The cold hard facts of the ALS #IceBucketChallenge

Posted on Sep 03 2014 by

The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and traffic.

#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS

Posted on Aug 26 2014 by

The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.

To find insight, marketers need to improve data collection and linkage

Posted on Aug 26 2014 by

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight.

#TrendingNow – Getting extra creative with email engagement

Posted on Aug 25 2014 by

A look into the standout emails hitting the inbox from August 10-22, 2014.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Zappos, GameStop and Comedy Central discuss the power of data at #EMSSUMMIT

Posted on Aug 20 2014 by

These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage them.