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DataTalk features data science leaders at MIT, Caltech, United Nations, Gartner, Twitter, Salesforce, Amazon, UBER, IBM, LinkedIn, Spotify, Dow Jones and dozens of other startups and top data companies.
In this week’s #DataTalk, we chat with Amy Eddins Hughes, Sr. Director of Sales Enablement at Experian, about automotive data and auto industry trends. Amy discusses some of the economic factors impacting new auto registrations and vehicle sales during COVID-19.
She also shares about how marketers and dealers can use Experian’s interactive auto data dashboard to quickly see auto data and trends across the United States.
Video Highlights from the Conversation:
Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy Hughes has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend.
Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data.
Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealers on media and advertising for 15+ years.