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Experian Assistant Wins Prestigious 2025 Globee® Award for Technology

Published: July 22, 2025 by Editor

At Experian, we’ve always believed that smarter decisions start with smarter tools. That belief has just been recognized on a global stage.

We’re incredibly proud to share that Experian Assistant, our AI-powered, agentic virtual assistant, has been awarded the 2025 Globee® Award for Technology in the Enterprise Artificial Intelligence Solutions category.

This award isn’t just about innovation for innovation’s sake. It’s a testament to how we are helping financial institutions around the world build smarter, faster, and more transparent models that make a real impact — for businesses and consumers alike.

Trusted by Global Leaders

The capabilities of Experian Assistant are powerful on their own, but when paired with the Ascend Platform, they become transformative. A recent Forrester study showed that organizations using Ascend realized a 183% return on investment, paying for itself in less than a year.

Experian Assistant deepens that impact by guiding users through best practices in data science and analytics. It empowers teams — regardless of technical expertise — to build robust, explainable models that expand access to credit and drive more inclusive decisioning.

Recognition That Reflects Real-World Impact

The Globee® Awards for Technology are among the most respected in the industry, receiving nearly 2,000 nominations from companies worldwide this year. Winners are selected solely based on merit, scored independently by a panel of judges who evaluate each nominee’s innovation, impact, and execution.

To be honored in this year’s awards is incredibly meaningful — not just for our team, but for our clients and partners who are using Experian Assistant to make smarter decisions every day.

The Journey Ahead

As proud as we are of this moment, we’re even more excited about what comes next. We’re focused on one thing: helping our clients innovate faster, act smarter, and drive better outcomes for the people they serve.

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