How PowerCurve Decision Management Software Helps Businesses

Published: May 15, 2012 by Michael Delgado

We recently announced the availability of PowerCurve, our new decision management software portfolio, which helps organisations manage and grow their portfolios by improving the way they use information to make customer decisions.

PowerCurve builds on more than 30 years of experience that Experian has providing organizations across the globe with expert decisioning tools. It is equipped with some of the most advanced decision analytics capabilities in the market today.

Advanced strategy and customer management
As a flexible decision management technology platform, PowerCurve offers a unified set of software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today.

PowerCurve Strategy Management enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It gives business users the ability to easily design, test, execute, and continuously improve decision strategies. The software uses advanced analytics to help users transform data into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve Customer Management allows businesses to improve the profitability of customer relationships by optimising cross-sell and up-sell offers, improving loyalty and managing risk. The software creates a comprehensive view of each customer relationship across an organisation’s business and product lines, to more accurately quantify each customer’s potential lifetime value, and drive actions to develop and nurture it.

Clients can choose to install the software within their own IT environments, integrating the capabilities they need in order to manage costs and leverage their existing software investments. Alternatively, PowerCurve can support delivery of Experian’s analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centers around the world.

Download our free whitepaper to learn more about PowerCurve.

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