Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....
We’re excited to introduce the next segment in our Q&A series, Ask the Expert! Ask the Expert features a series of conversations with product...
As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...
A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...
In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...
Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...
Experian kicks off the AdTech year at CES What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...
Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...