Latest Posts

Experian’s top 10 audiences to target in Q2

We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.

April 9, 2024 by Experian Marketing Services
Six alternatives to third-party cookies

Explore six alternatives to third-party cookies, including first-party data, clean rooms, and identity resolution.

April 2, 2024 by Hayley Schneider
Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services
Four key takeaways for marketers from Shoptalk 2024

Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.

March 28, 2024 by Hayley Schneider
What marketers need to know about cookie deprecation

Learn what third-party cookie deprecation means for marketers and how to prepare your targeting and measurement strategy.

March 26, 2024 by Experian Marketing Services
Five audience categories for your spring advertising campaigns

Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.

March 14, 2024 by Hayley Schneider
Advertising trends with retail media networks in 2023

Retail media network (RMN) advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more RMNs.

February 13, 2024 by Experian Marketing Services
How to use political advertising audiences for campaign targeting

Learn how political campaigns use political advertising audiences to target voters by demographics, location, and behavior.

January 30, 2024 by Hayley Schneider
The latest advances in retail media technology marketers should know

Retail media platforms are on the rise. Retail marketers are making advances by focusing on personalized shopping experiences for customers.

January 23, 2024 by Experian Marketing Services