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One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

Published: November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...

Published: November 19, 2020 by Experian Marketing Services

Addressable TV has been through a transformation in the past year. Streaming content has become the most coveted space for creators and advertisers with...

Published: October 26, 2020 by Experian Marketing Services

For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...

Published: October 7, 2020 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

Published: September 23, 2020 by Jason Weinstein, Business Development Manager

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

Published: September 10, 2020 by Rita Gantt, Business Development Manager, Healthcare

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

Published: August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

Published: August 18, 2020 by Lester Holze, VP of Sales

Cross-device matching and pixel-based foot traffic attribution reporting empower digital marketers with greater control of location-based campaigns. RALEIGH, N.C. (PRWEB) AUGUST 04, 2020 Tapad,...

Published: August 4, 2020 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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