Latest Posts

Inside Experian’s solutions for SSPs with Yieldmo

Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.

June 25, 2025 by Experian Marketing Services
Less hype, more action: Three trends from Cannes Lions 2025

After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.

The unexpected upside of a cookieless future that never came

While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.

Curation is shaping a paradigm shift across the industry

Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.

June 10, 2025 by Experian Marketing Services
Fueling Fusion92’s marketing technology with Experian data

Discover how Fusion92 utilizes Experian’s data to improve targeting, activate campaigns across channels, and drive measurable success.

June 9, 2025 by Experian Marketing Services
Tuned in and turned on: How identity is powering the audio boom

Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.

What’s new in Experian’s data marketplace

Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.

May 29, 2025 by Experian Marketing Services
How gaming companies can turn fragmented data into ad revenue

Gaming brands have the data, but lack the full picture. Learn how Experian helps organize, enrich, and activate player insights.

Case study: How Experian’s Digital Graph strengthened MiQ’s Identity Spine

Discover how MiQ used Experian’s Digital Graph to unify insights, increase scale, and drive efficiency amidst signal loss.

May 20, 2025 by Experian Marketing Services