At A Glance
Claritas is a consumer segmentation provider known for behavior-based audience intelligence used in media planning and activation. Through the Experian data marketplace, Claritas audiences provide marketers access to more than 1,700 syndicated segments that support activation across CTV, programmatic, and linear channels.Claritas, known for advanced consumer segmentation, is bringing its premium audiences into Experian Data Marketplace. PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier and CultureCode® audiences are now available, giving marketers access to more than 1,700 syndicated segments in a frictionless, privacy-compliant way.
Marketers can move from planning to activation faster, with lifestyle, and financial audiences built for modern media.
The value of these insights is clear: richer, behavior-driven audience intelligence that supports more relevant targeting across connected TV (CTV), digital, and linear.
How Claritas audiences are built
Claritas audiences are built from more than 10,000 predictive behavioral indicators, robust survey linkages, and household-level demographic data. These inputs create deterministic, privacy-safe signals that go beyond broad demographic proxies and help reveal consumer intent.
That detail matters in CTV and programmatic environments. Marketers can activate pre-modeled segments tied to automotive ownership, financial behaviors, telecom preferences, and brand affinities.
Three ways Claritas audience support omnichannel activation
Where Experian adds lift to audience activation
Experian’s data marketplace and our identity and governance tools help operationalize Claritas segments for activation:
- Enhanced addressability: Deterministic identity resolution maps Claritas signals to reachable, active audiences. It utilizes Experian identity graphs, which are rooted in verified data, spanning 126 million U.S. households, 250 million individuals, and over four billion active digital identifiers.
- Activation: Integrations with major DSPs and media platforms support fast deployment.
- Governance: Our controls support responsible data handling through the activation workflow, and ensure available audiences comply to all federal, state, and local consumer privacy regulations.
Together, Claritas segmentation depth and our identity resolution support audience planning, activation, and measurement at scale.
How marketers use Claritas audiences
The advantage: Claritas depth plus Experian scale
Claritas audiences in Experian’s data marketplace give marketers a direct path from insight to activation. Claritas brings behavioral intelligence and segmentation depth and we bring identity, scale, and governance. Together, you can plan, activate, and measure campaigns with stronger audience clarity from day one.
Contact us to get started
FAQs
Claritas audiences are syndicated consumer segments built from behavioral, lifestyle, financial, and demographic data. Through Experian’s data marketplace, marketers can activate more than 1,700 Claritas segments using privacy-compliant, deterministic signals.
Marketers can activate Claritas audiences directly through Experian’s data marketplace across CTV, programmatic display, social, email, and linear. Integrations with major DSPs and Experian identity resolution support privacy-compliant activation at scale.
Claritas audiences are built from more than 10,000 predictive behavioral indicators, survey-based insights, and household-level demographics.
Experian supports activation through identity resolution, governance controls, and direct platform integrations. Claritas signals are mapped to reachable audiences using the Experian identity graph.
Latest posts
Strong Revenue Performance and Thriving Culture Contribute to Industry Recognition NEW YORK, Sept. 15, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology and now a part of Experian, was named a top company on Inc. Magazine’s list of the 5000 fastest-growing private companies in the U.S. In addition, Tapad won the TMCnet 2016 Tech Culture Award. The exclusive Inc. 5000 ranking highlights the fastest-growing privately-held* companies in America. These distinguished companies have achieved success in strategy, service and innovation. TMCnet recognizes talented tech professionals who are committed to building a culture that prioritizes employee growth, collaboration and engagement. Tapad continues to broaden their presence into new markets, having launched in APAC earlier this year, as well as continuing their European expansion. Tapad’s proprietary technology, The Device Graph™ is leveraged by more marketers and brands to understand digital engagement across devices. The company’s rapidly expanding client base includes numerous Fortune 500 company brands as well as all four major advertising holding companies in the U.S. “We have an exceptional team of innovative people who are all working very hard to achieve the kind of results these publications are recognizing,” said Tapad CEO and Founder, Are Traasdahl. “Given that, we have an even greater responsibility to our talent to create an environment that fosters innovation and nurtures open communication. Ultimately, this is how we will continue to reach our very ambitious goals of becoming the world’s leading unified marketing technology provider.” Tapad’s award-winning work culture is defined by its gold-standard benefits which include a six-month parental leave policy, unlimited vacation time, company-sponsored meals and office space designed to facilitate collaboration and open communication. Tapad’s highly talented team has also received multiple customer service awards in 2016. These awards include the iMedia ASPY awards for Best Customer Service and Best Mobile Partner as well as recognition from The Communicator Awards of Excellence in Interactive Media. *Prior to Tapad’s acquisition by Telenor in February 2016. Contact us today
The Tapad Device GraphTM Had Twice the Precision and Three Times the Scale as Next Competitor New York, September 14, 2016 – Just-released findings of a Hotels.com® study revealed that Tapad’s (part of Experian) cross-screen marketing technology achieved the highest levels of precision and scale among competitors. According to the leading online accommodation booking website, after a rigorous, three-and-a-half month vendor analysis, Tapad achieved twice the precision of the next highest-scoring cross-screen offering and three times greater scale. The two other companies evaluated were not named. Said Helene Cameron-Heslop, Senior Manager of Analytics of the Hotels.com brand, “Our team implemented an extremely rigorous vetting of open, cross-screen technology vendors. At the outset, we assumed we would have to compromise on either scale or accuracy – particularly given the importance to our brand of operating in a privacy-safe setting. We were surprised to find a complete package, but Tapad’s Device Graph won out on scale, accuracy and privacy; making our choice of partners very clear.” In another metric critical to the Hotels.com brand, The Tapad Device GraphTM was eight times more “unique” than the next closest offering, meaning Tapad’s graph was found to have a much greater number of connections not seen in any of the other graphs. In addition to precision, uniqueness and scale, the Tapad Device GraphTM was found to have: ● 100% higher recall● 47% more incremental matches● 53% higher North American market coverage● 101% higher F-Score* “A valuable cross-device solution should enable partners to get everything they’re looking for from a single vendor,” said Tapad Founder and CEO, Are Traasdahl. “We are deeply impressed with how thorough Hotels.com was in their vetting, and we confidently tackle the complex challenges of the martech industry thanks to our superior technology. Everyone loves a bake-off, and Tapad is no exception – delivering best-in-class results in areas that really count.” *F-score is a statistical measurement that takes precision and recall together. The calculation is 2*(precision*recall)/precision + recall). It gives you one number instead of two numbers to look at and judge performance. Contact us today
Five Norwegian startups selected to establish U.S. presence NEW YORK, Aug. 15, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology and now a part of Experian, has announced its new entrepreneurial mentorship initiative, the Propeller Program. Five early-stage startups from Norway have been chosen by Are Traasdahl, native of Norway and Tapad’s CEO and founder. The selected companies will share Tapad’s New York City workspace, receive C-level guidance and help establish a U.S. presence. The following companies have been selected to participate in the inaugural Propeller Program – a 12-month program beginning September 19, 2016: Bubbly – Developers of a platform that enables in-store customer feedback with dashboards and tools that facilitate real-time store response BylineMe – A marketplace for freelancers, publishers and brands to connect for content creation and distribution services Eventum – A property-sharing group that digitally assists in securing venues for meetings and corporate events Xeneta – A database that organizes the best contracted freight rates in real time and on demand “We are supporting startups that we feel represent the future of service offerings,” said Traasdahl. “It is with incredible pride that we invite these entrepreneurial teams from Norway to join us in New York Citythis year. Mentorship opportunities for early-stage companies are so important, particularly for those based outside the U.S. I look forward to giving the Propeller Program participants access to the expertise of my seasoned team and to our wide network of resources. Hopefully, it will be a game-changing year for many of them.” Contact us today