Tapad
In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The change is to use the...
Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...
Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...
Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...
Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...
Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A...
The result of epic shifts from traditional cable to streaming television, the CTV ecosystem is experiencing compounded fragmentation, making it challenging for marketers to...
Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a part...
As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more...