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Client Hints are replacing User-Agents In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The...

January 31, 2023 by Experian Marketing Services

Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...

January 24, 2023 by Experian Marketing Services

Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...

November 10, 2021 by Experian Marketing Services

Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...

September 28, 2021 by Experian Marketing Services

Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...

September 23, 2021 by Experian Marketing Services

Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A...

August 25, 2021 by Experian Marketing Services

The result of epic shifts from traditional cable to streaming television, the CTV ecosystem is experiencing compounded fragmentation, making it challenging for marketers to...

August 25, 2021 by Experian Marketing Services

Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a part...

August 9, 2021 by Experian Marketing Services

As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more...

May 19, 2021 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.