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Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

July 8, 2021 by Michael Richardson, Manager of Analytical Delivery

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

March 9, 2020 by Aimee Irwin, VP of Strategy

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

December 27, 2019 by Jill Manning, Head of Marketing

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

November 21, 2019 by Kevin Dean, President & General Manager

Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...

October 22, 2019 by Kevin Dean, President & General Manager