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Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

July 8, 2021 by Michael Richardson, Manager of Analytical Delivery

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

September 25, 2019 by Kyle Smith, Director of Digital Marketing Strategic Services

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

August 13, 2019 by Experian Marketing Services

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

August 12, 2019 by Kevin Dean, President & General Manager

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

August 9, 2019 by Jill Manning, Head of Marketing

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.