Measure campaign effectiveness
Audience testing and measurement: Learning from your n...
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...
Best Practices for Planning Digital Advertising Campai...
One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...
Increase Your Share of Wallet—4 Strategies for Brands ...
With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...
Why Now Is the Best Time for Brands to Advertise on TV...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
How Challenges Can Create Opportunities for Automotive...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
Making a connection through identity resolution...
As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...
Experian Marketing Services’ Top 5 Blog Posts of the Y...
With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...
Experian’s COO of Marketing Services Wins Bronze award...
At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...
Experian’s Media Planning & Attribution Voted for...
Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...