At A Glance
FanThreeSixty helps sports and entertainment brands unify fan data scattered across ticketing, merchandise, and mobile apps. Working with Experian, FanThreeSixty used data enrichment and identity resolution to clean and match 7.6 million fan records, uncover 490,449 new postal addresses, and add 34 million data points, giving clients a more complete, trustworthy view of their fans.Key takeaways
- FanThreeSixty needed a partner to clean and enrich fragmented fan records scattered across ticketing, merchandise, and mobile app systems.
- Experian’s Offline Identity Resolution cleaned, standardized, and matched 7.6 million fan records into single, accurate fan profiles.
- Experian Enrichment added 34 million data points and uncovered 490,449 new postal addresses for more complete contact information.
- FanThreeSixty’s clients now use the enriched fan data to power segmentation, targeting, and campaigns like military appreciation nights and family packages.
What challenge did FanThreeSixty face?
FanThreeSixty works with sports and entertainment organizations that collect first-party fan data from many sources, including ticketing systems, merchandise purchases, donations, alumni engagement, mobile apps, and event attendance. For these organizations, a loyal fanbase drives attendance, merchandise sales, sponsorship value, subscriptions, social engagement, and long-term loyalty.
The challenge was bringing all of that fragmented data together accurately. Fan and customer records were often incomplete, inconsistent, duplicated, or difficult to connect across systems. Without a cleaner, unified view, organizations missed important context about who their fans were, how they engaged, how close they lived to a venue, and which characteristics could inform segmentation, targeting, and revenue strategies. FanThreeSixty needed a partner that could handle data hygiene and data enrichment in one efficient process, cleaning and standardizing records while also adding the characteristics that make a fan profile useful.
What is Experian Offline Identity Resolution and Experian Enrichment?
Experian’s Offline Identity Resolution cleanses, standardizes, and links offline consumer data foraccuratedirect mail campaigns and measurement. Experian Enrichment adds meaningful demographic and behavioral inputs to the data you own. With 5,000+ attributes, advanced matching, and expert guidance, you can understand consumers more fully, build better segments, and make informed decisions.
When customer records live scattered across ticketing systems, mobile apps, and point-of-sale platforms, the same fan can end up looking like three or four different people. Bringing those fragments into one accurate profile, then filling in the demographic and geographic details a brand doesn’t yet have, is what makes it possible to actually understand an audience. Identity resolution brings fragmented records together into one accurate view of each person, and data enrichment fills in the gaps with details a brand did not previously have.
How did Experian help FanThreeSixty enrich its fan data?
FanThreeSixty worked with Experian to support its data strategy across multiple client accounts. After FanThreeSixty ingests client data into its Fan Data Platform™, Experian helps clean and organize records, match and link customer identities, and enrich profiles with additional attributes. FanThreeSixty then presents these more complete fan insights back to clients through its platform.
As part of its technology stack, FanThreeSixty uses Experian’s data, identity resolution, and data enrichment capabilities to build a golden record for demographic and contact information. The approach works in three connected steps:
This connected process gives sports and entertainment organizations a more accurate, credible, and actionable view of their fans, so teams can better understand their audiences, tailor outreach, and create more relevant engagement opportunities.
“FanThreeSixty partnered with Experian for the accuracy and coverage of their data, backed by their reputation as an industry leader in third-party data. Integrating Experian data into our Fan Data Platform gives our clients a more complete picture of their fans without gaps. This expands the reach of marketing campaigns, deepens fan engagement, and ultimately drives revenue growth.”
FanThreeSixtyJerad Frey, Co-CEO
What results did FanThreeSixty see from Experian’s Offline Identity Resolution and Experian Enrichment?
- 490,449 new postal addresses found: Experian helped FanThreeSixty identify 490,449 new postal addresses, giving clients more complete contact information and reducing wasted outreach caused by incomplete or duplicate records.
- 7.6 million records enriched: Experian enriched 7.6 million records with 34 million additional data points, helping FanThreeSixty clients better understand their fans and build more relevant campaigns, including military appreciation nights and location-based outreach.
- More precise audience engagement: New postal addresses and enriched geographic data help clients understand where fans are located relative to stadiums, arenas, and theaters, supporting more informed targeting and audience planning.
FanThreeSixty also points to something less easily quantified: confidence. The company views Experian’s brand recognition, credibility, and reputation as part of the value of the relationship, reinforcing confidence in the data powering its platform.
Why does this matter for marketers?
Fan data is only as useful as it is accurate, connected, and complete. A sports or entertainment brand can collect fan information from every ticket sale, every merchandise purchase, and every mobile app interaction, but if those records stay fragmented, the organization is left guessing about who its audience actually is. Pairing identity resolution with data enrichment closes that gap, turning scattered data points into a single, trustworthy view that supports better segmentation, sharper targeting, and campaigns that actually reflect the fans they’re meant to reach.
Download the full FanThreeSixty case study to see the complete results and methodology behind this collaboration.
Explore related case studies to see how other sports, entertainment, and consumer brands use Experian’s identity resolution and data enrichment to build a more complete view of their audiences. Contact us to talk through how identity resolution and data enrichment could strengthen the fan or customer data your organization already has.
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FAQs
Experian’s Offline Identity Resolution cleans, standardizes, and links fragmented consumer records into one accurate profile for each person. For FanThreeSixty, that meant turning fan data scattered across ticketing, merchandise, and mobile app systems into a single, trustworthy view of each fan.
Experian Enrichment adds demographic and behavioral attributes to the fan or customer data an organization already owns. With more than 5,000 attributes and advanced matching, it helps you understand consumers more fully, build stronger segments, and make more informed decisions.
FanThreeSixty uses Experian’s data, identity resolution, and data enrichment capabilities to build a golden record for demographic and contact information as part of its technology stack. After FanThreeSixty ingests client data into its Fan Data Platform, Experian helps clean, match, and enrich each profile before FanThreeSixty presents the more complete fan insights back to clients.
Clean, enriched fan data matters because passionate fan communities drive attendance, merchandise sales, sponsorship value, subscriptions, and long-term loyalty. When fan records are clean, connected, and enriched, sports and entertainment organizations can understand their fans accurately enough to act on that loyalty and grow revenue.
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With Tapad, part of Experian, technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, July 17, 2019 /PRNewswire/ — Tapad, part of Experian and a global leader in digital identity resolution, today announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s audio-centric buying platform, supports programmatic audio buying and entirely new audio ad experiences for listeners. The integration of The Tapad Graph onto its platform enables new opportunities for marketers to reach, engage and measure each interaction with their desired consumers on digital radio and podcasts channels, and across devices. This partnership makes AdsWizz the first audio buying platform to offer this enhanced cross-device identity capability in the US and EMEA markets. “Marketers need privacy-safe digital identity resolution to reach their consumers,” says Tom Rolph, VP of EMEA at Tapad. “With audio becoming an increasingly powerful medium for engagement, it’s important that our technology extends to this channel, which is why we are excited to announce our integration with AdsWizz’s AudioMatic platform.” Digital audio is experiencing high growth, with 84% of advertisers and agencies saying it will play a bigger role in their media plans in the future. Today, 60% of digital audio is consumed via a mobile device.* The Tapad Graph is the largest digital identity resolution graph with differentiated global scale. The partnership enables audio advertisers to leverage The Tapad Graph for enhanced attribution, analytics, and targeting. Alexis van der Wyer, CEO at AdsWizz, added, “Digital audio is increasingly becoming ubiquitous in our media consumption and in our daily digital interactions, and because of that, audio advertising offers tremendous opportunity to personally interact with consumers in every moment of their daily lives. By integrating with Tapad, we enable our advertising partners to increase the effectiveness and the relevance of their marketing messages across audio channels.” To learn more about Tapad and our digital identity resolution products, visit our identity solutions page. *Digital Audio Exchange, “The Rise of Digital Audio Advertising,” https://thisisdax.com/wp-content/uploads/2019/07/DAX-Whitepaper.pdf About Tapad Tapad, Inc. is a global leader in digital identity resolution. The Tapad Graph, and its related solutions, provide a transparent, privacy-safe approach connecting brands to consumers through their devices globally. Our one-of-a-kind Graph Select offering enables marketers the flexibility and freedom of choice to correlate devices to varied objectives, driving campaign effectiveness and business results. Tapad is recognized across the industry for its product innovation, workplace culture and talent, and has earned numerous awards including One World Identity’s 2019 Top 100 Influencers in Identity Award. Headquartered in New York, Tapad also has offices in Chicago, London, Oslo, Singapore and Tokyo. About AdsWizz: AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world. About AudioMatic: AdsWizz Demand Side, audio-centric DSP and audio buying platform, AudioMatic, enables programmatic audio buying and entirely new audio ad experiences that are proven to be more engaging and more effective, and have delivered measurable results for agencies and their brands all over the world. All the biggest ad agencies have used our programmatic trading platform, including Omnicom, GroupM, Havas, Publicis, Mobext, and more. Contact us today