At A Glance
FanThreeSixty helps sports and entertainment brands unify fan data scattered across ticketing, merchandise, and mobile apps. Working with Experian, FanThreeSixty used data enrichment and identity resolution to clean and match 7.6 million fan records, uncover 490,449 new postal addresses, and add 34 million data points, giving clients a more complete, trustworthy view of their fans.Key takeaways
- FanThreeSixty needed a partner to clean and enrich fragmented fan records scattered across ticketing, merchandise, and mobile app systems.
- Experian’s Offline Identity Resolution cleaned, standardized, and matched 7.6 million fan records into single, accurate fan profiles.
- Experian Enrichment added 34 million data points and uncovered 490,449 new postal addresses for more complete contact information.
- FanThreeSixty’s clients now use the enriched fan data to power segmentation, targeting, and campaigns like military appreciation nights and family packages.
What challenge did FanThreeSixty face?
FanThreeSixty works with sports and entertainment organizations that collect first-party fan data from many sources, including ticketing systems, merchandise purchases, donations, alumni engagement, mobile apps, and event attendance. For these organizations, a loyal fanbase drives attendance, merchandise sales, sponsorship value, subscriptions, social engagement, and long-term loyalty.
The challenge was bringing all of that fragmented data together accurately. Fan and customer records were often incomplete, inconsistent, duplicated, or difficult to connect across systems. Without a cleaner, unified view, organizations missed important context about who their fans were, how they engaged, how close they lived to a venue, and which characteristics could inform segmentation, targeting, and revenue strategies. FanThreeSixty needed a partner that could handle data hygiene and data enrichment in one efficient process, cleaning and standardizing records while also adding the characteristics that make a fan profile useful.
What is Experian Offline Identity Resolution and Experian Enrichment?
Experian’s Offline Identity Resolution cleanses, standardizes, and links offline consumer data foraccuratedirect mail campaigns and measurement. Experian Enrichment adds meaningful demographic and behavioral inputs to the data you own. With 5,000+ attributes, advanced matching, and expert guidance, you can understand consumers more fully, build better segments, and make informed decisions.
When customer records live scattered across ticketing systems, mobile apps, and point-of-sale platforms, the same fan can end up looking like three or four different people. Bringing those fragments into one accurate profile, then filling in the demographic and geographic details a brand doesn’t yet have, is what makes it possible to actually understand an audience. Identity resolution brings fragmented records together into one accurate view of each person, and data enrichment fills in the gaps with details a brand did not previously have.
How did Experian help FanThreeSixty enrich its fan data?
FanThreeSixty worked with Experian to support its data strategy across multiple client accounts. After FanThreeSixty ingests client data into its Fan Data Platform™, Experian helps clean and organize records, match and link customer identities, and enrich profiles with additional attributes. FanThreeSixty then presents these more complete fan insights back to clients through its platform.
As part of its technology stack, FanThreeSixty uses Experian’s data, identity resolution, and data enrichment capabilities to build a golden record for demographic and contact information. The approach works in three connected steps:
This connected process gives sports and entertainment organizations a more accurate, credible, and actionable view of their fans, so teams can better understand their audiences, tailor outreach, and create more relevant engagement opportunities.
“FanThreeSixty partnered with Experian for the accuracy and coverage of their data, backed by their reputation as an industry leader in third-party data. Integrating Experian data into our Fan Data Platform gives our clients a more complete picture of their fans without gaps. This expands the reach of marketing campaigns, deepens fan engagement, and ultimately drives revenue growth.”
FanThreeSixtyJerad Frey, Co-CEO
What results did FanThreeSixty see from Experian’s Offline Identity Resolution and Experian Enrichment?
- 490,449 new postal addresses found: Experian helped FanThreeSixty identify 490,449 new postal addresses, giving clients more complete contact information and reducing wasted outreach caused by incomplete or duplicate records.
- 7.6 million records enriched: Experian enriched 7.6 million records with 34 million additional data points, helping FanThreeSixty clients better understand their fans and build more relevant campaigns, including military appreciation nights and location-based outreach.
- More precise audience engagement: New postal addresses and enriched geographic data help clients understand where fans are located relative to stadiums, arenas, and theaters, supporting more informed targeting and audience planning.
FanThreeSixty also points to something less easily quantified: confidence. The company views Experian’s brand recognition, credibility, and reputation as part of the value of the relationship, reinforcing confidence in the data powering its platform.
Why does this matter for marketers?
Fan data is only as useful as it is accurate, connected, and complete. A sports or entertainment brand can collect fan information from every ticket sale, every merchandise purchase, and every mobile app interaction, but if those records stay fragmented, the organization is left guessing about who its audience actually is. Pairing identity resolution with data enrichment closes that gap, turning scattered data points into a single, trustworthy view that supports better segmentation, sharper targeting, and campaigns that actually reflect the fans they’re meant to reach.
Download the full FanThreeSixty case study to see the complete results and methodology behind this collaboration.
Explore related case studies to see how other sports, entertainment, and consumer brands use Experian’s identity resolution and data enrichment to build a more complete view of their audiences. Contact us to talk through how identity resolution and data enrichment could strengthen the fan or customer data your organization already has.
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FAQs
Experian’s Offline Identity Resolution cleans, standardizes, and links fragmented consumer records into one accurate profile for each person. For FanThreeSixty, that meant turning fan data scattered across ticketing, merchandise, and mobile app systems into a single, trustworthy view of each fan.
Experian Enrichment adds demographic and behavioral attributes to the fan or customer data an organization already owns. With more than 5,000 attributes and advanced matching, it helps you understand consumers more fully, build stronger segments, and make more informed decisions.
FanThreeSixty uses Experian’s data, identity resolution, and data enrichment capabilities to build a golden record for demographic and contact information as part of its technology stack. After FanThreeSixty ingests client data into its Fan Data Platform, Experian helps clean, match, and enrich each profile before FanThreeSixty presents the more complete fan insights back to clients.
Clean, enriched fan data matters because passionate fan communities drive attendance, merchandise sales, sponsorship value, subscriptions, and long-term loyalty. When fan records are clean, connected, and enriched, sports and entertainment organizations can understand their fans accurately enough to act on that loyalty and grow revenue.
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NEW YORK, Oct. 16, 2019 /PRNewswire/ — Tapad, part of Experian and a global leader in digital identity resolution, and The Trade Desk, a global advertising technology leader, partnered to integrate The Trade Desk’s unified ID solution in April 2019. The Trade Desk’s unified ID solution’s objective is to serve as a standardized cookie ID to help marketers reach more of their audience on the open internet. After an initial six month period, Tapad reports significant adoption rates and enhanced customer results since their joint integration in April. As a result of the partnership, client brands, agencies, DMPs/ DSPs, Data Providers, Mobile Networks and Measurement/Analytics Providers, saw increased match rates up to 38% and more global coverage without compromising precision. With this combined offering, Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, connects brands with consumers over 4 billion devices globally. Over 25 companies who license The Tapad Graph, such as Annalect, Semasio, Retargetly, and ThinkCX, have also included The Trade Desk’s unified ID solution as a key identifier in their graph output. “The vast improvement in scale that Tapad has seen illustrates the value digital identity resolution products can bring for brands,” said Nate Gawel, General Manager of Data Partnerships at The Trade Desk. “We’re looking forward to continuing work with Tapad to prove that the open internet can deliver the very same benefits many reserve for large platforms.” Adoption of the unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. For more information, please visit The Trade Desk’s unified ID solution site, or https://www.experian.com/marketing/consumer-sync to learn more about Tapad’s digital identity resolution products. About Tapad:Tapad, Inc. is a global leader in digital identity resolution. The Tapad Graph, and its related solutions, provide a transparent, privacy-safe approach connecting brands to consumers through their devices globally. Our one-of-a-kind Graph Select offering enables marketers the flexibility and freedom of choice to correlate devices to varied objectives, driving campaign effectiveness and business results. Tapad is recognized across the industry for its product innovation, workplace culture and talent, and has earned numerous awards including One World Identity’s 2019 Top 100 Influencers in Identity Award. Headquartered in New York, Tapad also has offices in Chicago, London, Oslo, Singapore and Tokyo. About The Trade Desk:The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube. Contact us today
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